Brand Identity

When we talk about brand identity, we are referring to a vast communication ecosystem that encompasses and portrays the whole conceptual, emotional, and value-based universe of a brand.

From naming to logo design, from business cards to company presentations, from tone of voice to the colour palette, including the definition of mood and storytelling, the whole corporate identity/image must be designed and developed to communicate and evoke the values, the imaginary, the experience linked to the brand and its products.

That’s why we at Acanto like to talk about brand identity design: we don’t “make” logos, but we design brand and brand identity in all the touchpoints of communication, sharing with our clients the corporate values and objectives that underpin an effective branding and rebranding strategy.