strategy design emotion

Brand Identity

A brand is much more than simply creating a logo

When we talk about brand identity, we are referring to a vast communication ecosystem that encompasses and portrays the whole conceptual, emotional, and value-based universe of a brand.

From naming to logo design, from business cards to company presentations, from tone of voice to the colour palette, including the definition of mood and storytelling, the whole corporate identity/image must be designed and developed to communicate and evoke the values, the imaginary, the experience linked to the brand and its products.

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That’s why we at Acanto like to talk about brand identity design: we don’t “make” logos, but we design brand and brand identity in all the touchpoints of communication, sharing with our clients the corporate values and objectives that underpin an effective branding and rebranding strategy.

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© 2022 Acanto Comunicazione srl | Strada della Campanara, 15 - Pesaro | Tel. +39 0721 43651 | VAT No. 02204600411 | Fully paid up share capital EUR 10,000 | REA PS-162392 |
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