brand identity, art direction, graphic design, photography, brochure, packaging, copywriting
A leading company in the contract manufacturing of professional cosmetics and body care products decided to enter the mass retail market with its own brand of personal care, hygiene and wellness products. It turned to us to design the new Brand and its main communication tools from scratch.
A naturally simple Brand
An elegant and delicate Brand look, designed around soft, sinuous shapes and a colour palette that uses natural pastel colours to convey the idea of natural wellbeing.
The presence of the hand-illustrated element reinforces the idea of craftsmanship in the preparation and authenticity of the ingredients and raw materials.
For a product that is mainly sold on the shelf, packaging is a particularly strategic communication device: the label must concentrate all the essence of the brand and at the same time attract and inform the consumers to guide them in their purchasing choices.
For Kosmè, we developed a packaging project for the 4 product lines - detergent, sanitiser, travel and smart working - differentiated by different colour codes.
For the detergent line, we used a particular stylistic element that incorporates the figure of the encyclopaedic illustration of the main botanical essence contained in each of the formulations.
Inform, attract, inspire
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