Estfeller
INTEGRATED COMMUNICATION FOR ESTFELLER
brand identity, art direction, website, graphic design, catalogues, art direction & styling, design of virtual environments, rendering, SEO, digital analytics
To renew the company's identity
Estfeller is a South Tyrolean company based in Bolzano, Italy, specialising in the design and manufacture of high-quality movable acoustic sliding walls.
Estfeller Pareti was founded in 2014, combining Estfeller’s tradition and quality with a long experience in the sector, giving a strong impetus in terms of creativity and innovation. From this impulse comes the need to completely renew the company's image.
The rebranding project began with the creation of Estfeller’s new logo and visual identity. The restyling continued with the design of the settings, the catalogue and the website.
VISUAL IDENTITY
Distributing space with overlaps and transparencies
Our work started with the new logo: a simple, clean design dominated by the initial graphic element where the letter E creates a play on space, enhancing the concept of modularity of the environments.
The entire visual identity is developed in a series of overlaps and transparencies of full and empty forms.
RENDERING
Flexible and re-adjustable environments
A fundamental point in the rebranding project was the design of the environments in which the various products were placed.
Each space narrates the characteristics, the movements and the different possibilities of use of the sliding walls: packet, soundproof, bespoke, available with different types of finishes to create the design most suited to the needs of the surrounding environment.
GRAPHIC DESIGN
The new catalogue
The settings created have been included in the new catalogue, a useful tool for in-depth analysis and detailed knowledge of the entire product range.
The walls are presented and subdivided by type of use: conference and training rooms, naval, hospitality and fitness, gyms and trade fairs, offices and domestic spaces, right up to the special series.
For each product we find an initial technical part and the subsequent applications in the various environments in which it has been used.
MULTILINGUAL WEBSITE
The right product for every environment
After defining the visual identity and creating the settings and catalogue, we gave the website a new look, applying the previously defined rules of simplicity and cleanliness.
A communicative, multilingual and SEO-friendly tool, capable of reaching the different targets Estfeller addresses, thanks also to the possibility of filtering the products by type of wall or by intended use.
Alice Nardini
Project Manager
Carlo Piazzesi
Creative Director
Monica Nardini
Art Director
Lucia Galanti
Web Designer
Irene Boschi
Web Developer
Filippo Sparaventi
Web Developer
Laura Sorbini
SEO & Web Analyst + Copywriter
Elena Mei
Website Manager
Alessio Santino
3D Generalist
Luca Bartolini
3D Manager
Martina Cipollini
Interior Designer
Alice Procaccini
Interior Designer
Vittoria Podrini
Copywriter
