INTEGRATED COMMUNICATION FOR ESTFELLER
brand identity, art direction, website, graphic design, catalogues, art direction & styling, design of virtual environments, rendering, SEO, digital analytics
To renew the company's identity
Estfeller is a South Tyrolean company based in Bolzano, Italy, specialising in the design and manufacture of high-quality movable acoustic sliding walls.
Estfeller Pareti was founded in 2014, combining Estfeller’s tradition and quality with a long experience in the sector, giving a strong impetus in terms of creativity and innovation. From this impulse comes the need to completely renew the company's image.
The rebranding project began with the creation of Estfeller’s new logo and visual identity. The restyling continued with the design of the settings, the catalogue and the website.
Distributing space with overlaps and transparencies
Our work started with the new logo: a simple, clean design dominated by the initial graphic element where the letter E creates a play on space, enhancing the concept of modularity of the environments.
The entire visual identity is developed in a series of overlaps and transparencies of full and empty forms.
The new catalogue
The settings created have been included in the new catalogue, a useful tool for in-depth analysis and detailed knowledge of the entire product range.
The walls are presented and subdivided by type of use: conference and training rooms, naval, hospitality and fitness, gyms and trade fairs, offices and domestic spaces, right up to the special series.
For each product we find an initial technical part and the subsequent applications in the various environments in which it has been used.
The right product for every environment
After defining the visual identity and creating the settings and catalogue, we gave the website a new look, applying the previously defined rules of simplicity and cleanliness.
A communicative, multilingual and SEO-friendly tool, capable of reaching the different targets Estfeller addresses, thanks also to the possibility of filtering the products by type of wall or by intended use.
SEO & Web Analyst + Copywriter