REBRANDING, SOCIAL STRATEGY AND ADVERTISING FOR ALICE
brand identity, art direction, graphic design, social strategy, advertising
A unique and coherent identity
Alice Il Gelato delle Meraviglie is an ice cream parlour in Pesaro, founded in 2011, whose strengths are respect for tradition and the selection of raw materials. They turned to us for a rebranding project with the aim of communicating effectively and coherently their mood inspired by the famous Alice in Wonderland fairy tale.
In order to give Alice a new look that is coherent and in line with its philosophy, we started by restyling the logo and its applications with a view to conveying a message of uniqueness and craftsmanship. The new mood was then applied to the social platforms thanks to several articles and a new way of describing the products and philosophy of the ice cream parlour.
A rebranding of Alice Il Gelato delle Meraviglie
LOGO AND APPLICATIONS
Social for all tastes!
The new mood was then applied to online communication, where we developed a social strategy document to bring Alice’s world to Facebook and Instagram.
Tone of voice, hashtags, articles and topics to be covered in the editorial plan to involve and inform the community of users and Alice ice cream lovers.