BRAND IDENTITY AND COORDINATED IMAGE FOR EVOCA
brand identity, art direction, communication strategy, website, graphic design, catalogues, art direction & styling, design of virtual environments, photographic rendering, copywriting, SEO
To develop the brand’s identity
Evoca is Savema’s brand dedicated to large porcelain stoneware slabs that perfectly reproduce the aesthetics of marble. The company, which specialises in the natural stone sector, asked us to define the identity and coordinated image of the new brand and to create the catalogue and website.
Working side by side with the Evoca team, we created a coherent and elegant brand identity that bears the values and pluses linked to the new brand. Through strategic consulting, we then developed a coordinated image to launch the new brand on the market.
Branding by focusing on product pluses
NAMING AND LOGO
To “Evoke” the refinement of marble
The work on naming, based on the concept of a collection that “evokes” the aesthetics of marble, was the first step to develop a distinctive look and mood.
Subsequently, we created the Evoca logo which, through particular graphic elements, is able to recall the link with the Savema brand, while conveying a unique and autonomous identity, with a minimal and refined design.
Products and settings play a leading role in the project
In order to communicate and enhance Evoca’s surfaces, our team designed evocative settings that recall the typical atmospheres of some of the major cities in the world. The brand’s products have therefore found their exemplary application through the photorealistic renderings we created and used in the catalogue and on the website.
MOOD AND CATALOGUE
Driven by marble
The visual identity developed for Evoca was then extended to the catalogue: to each of the products we associated mood boards and specific settings that recall the style, colours and inspirations of the big cities, which work well with the individual surfaces of the brand.
To communicate elegance and functionality
After defining a coherent brand identity and design, we worked on the development of a multilingual and SEO-friendly website. An elegant and usable communication tool, designed to allow Evoca’s international target to discover the uniqueness of the brand and explore the many pluses of the collection, letting itself be inspired by unique settings.
Digital Art Direct & Web Designer
SEO & Web Analyst