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BRAND IDENTITY AND COORDINATED IMAGE FOR EVOCA

brand identity, art direction, communication strategy, website, graphic design, catalogues, art direction & styling, design of virtual environments, photographic rendering, copywriting, SEO

REQUEST

To develop the brand’s identity

Evoca is Savema’s brand dedicated to large porcelain stoneware slabs that perfectly reproduce the aesthetics of marble. The company, which specialises in the natural stone sector, asked us to define the identity and coordinated image of the new brand and to create the catalogue and website.

PROPOSAL

Branding by focusing on product pluses

Working side by side with the Evoca team, we created a coherent and elegant brand identity that bears the values and pluses linked to the new brand. Through strategic consulting, we then developed a coordinated image to launch the new brand on the market.

NAMING AND LOGO

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To “Evoke” the refinement of marble

The work on naming, based on the concept of a collection that “evokes” the aesthetics of marble, was the first step to develop a distinctive look and mood.
Subsequently, we created the Evoca logo which, through particular graphic elements, is able to recall the link with the Savema brand, while conveying a unique and autonomous identity, with a minimal and refined design.

RENDERING AND INTERIOR DESIGN

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Products and settings play a leading role in the project

In order to communicate and enhance Evoca’s surfaces, our team designed evocative settings that recall the typical atmospheres of some of the major cities in the world. The brand’s products have therefore found their exemplary application through the photorealistic renderings we created and used in the catalogue and on the website.

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MOOD AND CATALOGUE

Driven by marble

The visual identity developed for Evoca was then extended to the catalogue: to each of the products we associated mood boards and specific settings that recall the style, colours and inspirations of the big cities, which work well with the individual surfaces of the brand.

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WEBSITE

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To communicate elegance and functionality

After defining a coherent brand identity and design, we worked on the development of a multilingual and SEO-friendly website. An elegant and usable communication tool, designed to allow Evoca’s international target to discover the uniqueness of the brand and explore the many pluses of the collection, letting itself be inspired by unique settings.

WORK TEAM

Teaming up for branding

Carlo Piazzesi
Creative Director

Alice Nardini
Project Manager

Monica Nardini
Art Director

Vittoria Podrini
Copywriter

Alice Procaccini
Interior Designer

Luca Bartolini
3d manager

Michele Crinella
3d generalist

Alessio Santino
3d generalist

Fabio Bertozzi
Digital Art Direct & Web Designer

Alessandro Sansottera
Front-end Developer

Simone Montanari
Back-end Developer

Laura Sorbini
SEO & Web Analyst

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