WECYOU: DIGITAL BRAND IDENTITY AND WEBSITE
brand identity, web design & web development, art direction & styling, logo animation, motion design, 3d modelling, copywriting
To build a brand from the product
weCyou is a wireless streaming camera designed to minimize downtime and provide instant remote support, allowing you to improve customer service in the world of industry 4.0.
We were chosen to give life to the digital communication of the brand.
The work of brand identity began with the design of the naming and logo. After defining the brand’s identity and mood, we developed a website that clearly and engagingly communicates the strengths of weCyou: high technology and reliability.
A native digital visual identity
The modular logo, with rounded lines and shapes, was conceived as the key element of the brand’s whole digital identity.
From icons to logo animation, we created a coherent visual identity that would add value to the brand and perfectly adapt to the many applications on the website.
A three-dimensional imagery
With the aim of building a brand image focused on the design, efficiency and technology of the instrument, we created an accurate 3D reconstruction of weCyou, capable of enhancing its advantages.
Focus on the product
A multilingual and responsive site, with a user-centered approach similar to that usually used for software.
Through a first view that recalled the product’s command center, we wanted to involve the users and make them perceive the multiple functions of weCyou.