Monica Nardini
Art director
Fabio Bertozzi
Digital Art Director
Camilla Dolcini
Account
strategy design emotion
DIGITAL IDENTITY FOR BIORETICS
brand identity, art direction, video and motion graphics, website, web design
Request
A Machine Vision Brand
Bioretics is a company engaged in advanced R&D in the field of artificial intelligence applied to machines. Its software develops a knowledge system based on vision and capable of interpreting the world in a way that is very similar to the human eye, applicable to healthcare, biology and industry. For a company with such a high and specific scientific and technological position, communication is a challenge that needs to be designed carefully.
PROPOSAL
Communicating a Vision
We designed and developed a communication project stemming from a concept entirely based on vision, understood both as the ability of Bioretics software to see, read and interpret data and as a corporate Vision, intended as a propensity and aptitude to look beyond, where no one has ever dared to go.
design elements
Brand Identity
Science meets Design
We developed a logo and a communication system to reflect a highly scientific and technological know-how, while conveying a dynamic, modern and engaging mood.
CORPORATE VIDEO
Play video
Seeing is Believing
A motion graphics video to present the features of a software capable of seeing, analyzing data and behaving like a human being.
A project born from the company’s need to be clear in content, effective in exposure and, at the same time, innovative and engaging in the narrative.
WEBSITE
I see you
We developed and created a website that combines science, technology and design.
A highly technological layout, with a clear visual identity and a strong communicative impact: animations that simulate synapses and connections between bodies, geometric shapes and colours used in a cross-reference of overlaps and transparencies to convey a great sense of dynamism and capacity for innovation.
Play video
WORK TEAM
Team connection
Angelica Parisi
Web Designer
Simone Montanari
Web Developer
Stefano Mancini
Motion Designer
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