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DIGITAL IDENTITY FOR BIORETICS

brand identity, art direction, video and motion graphics, website, web design

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A Machine Vision Brand

Bioretics is a company engaged in advanced R&D in the field of artificial intelligence applied to machines. Its software develops a knowledge system based on vision and capable of interpreting the world in a way that is very similar to the human eye, applicable to healthcare, biology and industry. For a company with such a high and specific scientific and technological position, communication is a challenge that needs to be designed carefully.

PROPOSAL

Communicating a Vision

We designed and developed a communication project stemming from a concept entirely based on vision, understood both as the ability of Bioretics software to see, read and interpret data and as a corporate Vision, intended as a propensity and aptitude to look beyond, where no one has ever dared to go.

design elements

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Brand Identity

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Science meets Design

We developed a logo and a communication system to reflect a highly scientific and technological know-how, while conveying a dynamic, modern and engaging mood.

CORPORATE VIDEO

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Play video

Seeing is Believing

A motion graphics video to present the features of a software capable of seeing, analyzing data and behaving like a human being.

A project born from the company’s need to be clear in content, effective in exposure and, at the same time, innovative and engaging in the narrative.

WEBSITE

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I see you

We developed and created a website that combines science, technology and design.
A highly technological layout, with a clear visual identity and a strong communicative impact: animations that simulate synapses and connections between bodies, geometric shapes and colours used in a cross-reference of overlaps and transparencies to convey a great sense of dynamism and capacity for innovation.

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play-video-acanto
Play video
WORK TEAM

Team connection

Monica Nardini
Art director

Fabio Bertozzi
Digital Art Director

Camilla Dolcini
Account

Angelica Parisi
Web Designer

Simone Montanari
Web Developer

Stefano Mancini
Motion Designer

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