Bioretics
DIGITAL IDENTITY FOR BIORETICS
brand identity, art direction, video and motion graphics, website, web design
Bioretics is a company engaged in advanced R&D in the field of artificial intelligence applied to machines. Its software develops a knowledge system based on vision and capable of interpreting the world in a way that is very similar to the human eye, applicable to healthcare, biology and industry. For a company with such a high and specific scientific and technological position, communication is a challenge that needs to be designed carefully.
We designed and developed a communication project stemming from a concept entirely based on vision, understood both as the ability of Bioretics software to see, read and interpret data and as a corporate Vision, intended as a propensity and aptitude to look beyond, where no one has ever dared to go.
DESIGN ELEMENTS
BRAND IDENTITY
Science meets Design
We developed a logo and a communication system to reflect a highly scientific and technological know-how, while conveying a dynamic, modern and engaging mood.
VIDEO CORPORATE
Seeing is Believing
A motion graphics video to present the features of a software capable of seeing, analyzing data and behaving like a human being.
A project born from the company’s need to be clear in content, effective in exposure and, at the same time, innovative and engaging in the narrative.
WEBSITE
I see you
We developed and created a website that combines science, technology and design.
A highly technological layout, with a clear visual identity and a strong communicative impact: animations that simulate synapses and connections between bodies, geometric shapes and colours used in a cross-reference of overlaps and transparencies to convey a great sense of dynamism and capacity for innovation.
