strategy design emotion

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BRANDING AND COMMUNICATION FOR ATLAS PLAN

strategy, rendering, graphic design, copywriting, website, social media marketing, social campaigns, analytics, SEO, email marketing

REQUEST

The transition from product to brand

Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs.

After a tender, we were asked to develop and implement the entire communication strategy, from the launch of the brand to market positioning.

PROPOSAL

An integrated communication strategy for branding

Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints - online and offline - to be activated. With the Atlas Plan team, we immediately established a strategic/creative relationship that allowed us to create a strong brand identity.
Every day we work together in coherent and integrated communication for: website, renderings, social networks, catalogues and much more.

DESIGN ELEMENTS

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LOOK & FEEL

Password: inspiration

To differentiate Atlas Plan from the competition, we chose an evocative tone of voice and a mood of settings close to the world of interior design.

The story of the brand and its products is developed through settings, mood boards, animations and words.

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Research, aesthetics and graphics to shape the product

International trade fairs - such as Cersaie, Kbis and Coverings - are an opportunity for Atlas Plan to present not only new products but also new communication materials designed by us.

MULTILINGUAL WEBSITE

The digital experience for an international audience

An elegant website in design where the central role is given to images.

In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products. A complete work tool focused on ease of use of the contents.

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LEAD GENERATION

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Analytics and user experience to monitor data and results

The main purpose of the website - mobile first and optimised for search engines - is to generate contacts.

For this reason, we have given the contact form all the attention it deserved, designing animations for a more pleasant completion of the form and tracing all the fields to analyse the data and - if necessary - intervene to improve its user experience.

DIGITAL AND SOCIAL MEDIA MARKETING

Atlas Plan, a brand with a social soul

Building up a digital presence is essential for a brand that aims to develop and strengthen its awareness. Through strategic, creative and operational work, we make the Atlas Plan brand recognizable in the sector every day.

Our team carries out social media marketing, email marketing, advertising and manages the presence of the brand on design websites such as Archiproducts.

Intercepting strategic targets with the best content

Engagement and conversions on the website are also growing steadily thanks to social campaigns.

The advertising strategy adopted for Atlas Plan changes according to the social platforms - Facebook, Instagram and LinkedIn - and is based on strategic target profiling and specially created content.