BRANDING AND COMMUNICATION FOR ATLAS PLAN
brand identity, art direction, communication strategy, website, graphic design, catalogues, social media marketing, digital advertising, web analytics, art direction & styling, design of virtual environments, modelling & digital sculpting, 3D animation, photographic rendering, email marketing, copywriting, SEO, video
The transition from product to brand
Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs.
We were asked to define and monitor the entire communication strategy, from the launch of the brand to market positioning and consolidation.
Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints– online and offline - to be activated. We immediately established a strategic/creative relationship with the Atlas Plan team, which allowed us to create a strong brand identity.For years, we have been working together every day in a coherent and integrated communication for: website, renderings, social networks, catalogues, video and much more.
This consultancy involves constant monitoring of the goals set and their optimisation also vis-à-vis the development of the communication strategy.
An integrated communication strategy for branding
LOOK & FEEL
To differentiate Atlas Plan from the competition, we chose an evocative tone of voice and a mood of settings close to the world of interior design.
The story of the brand and its products is developed through settings, mood boards, animations and words.
Research, aesthetics and graphics to shape the product
International trade fairs - such as Cersaie, Kbis and Coverings - are an opportunity for Atlas Plan to present not only new products but also new communication materials designed by us.
The digital experience for an international audience
An elegant website in design where the central role is given to images.
In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products.
A complete work tool focused on ease of use of the contents.
With the aim of consolidating and reinforcing the narrative about the advantages of porcelain stoneware and, at the same time, expanding the aesthetic and value perception of the product, informative pages have been included that elaborate on the advantages of using porcelain stoneware surfaces and project pages where inspiration can be taken from real applications.
Analytics and user experience to monitor data and results
The website – mobile first and optimised for search engines – has among its main objectives the generation of contacts and increased engagement and interaction of target users.
For this reason, we have given the contact form all the attention it deserved, customising the fields according to the type of request made and tracking all the fields to analyse the data and take action to improve its user experience.
The product single page was conceived and designed so that the user could configure the slab through a series of filters to arrive at the desired combination. Once the right slab has been found, it is possible to request information and add the product to a wishlist.
DIGITAL AND SOCIAL MEDIA MARKETING
Atlas Plan, a brand with a social soul
Building up a digital presence is essential for a brand that aims to develop and strengthen its awareness. Through strategic, creative and operational work, we make the Atlas Plan brand recognizable in the sector every day.
Our team carries out social media marketing, email marketing, advertising and manages the presence of the brand on design websites such as Archiproducts.
Intercepting strategic targets with the best content
Engagement and conversions on the website are also growing steadily thanks to social campaigns.
The advertising strategy adopted for Atlas Plan changes according to the platforms – Facebook, Instagram, LinkedIn and Google Ads – and is based on strategic target profiling and specially created content.
RENDERING AND INTERIOR DESIGN
Bringing environments to life, from design to image
Atlas Plan surfaces are presented mainly as settings: kitchens, bathrooms, living rooms, meeting rooms, hotels and restaurants, etc.
Each environment is completely designed by our team: from the definition of the style to the product's interior design, to the creation of photographic renderings.
Co-founder & CEO
Digital Art Director & Web Developer
Erica Del Dente
Web Marketing Specialist
Social Media Manager
SEO & Web Analyst
Social Media Graphic Designer
Strategist & Copywriter
Motion Graphic Designer