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Branding and communication for Atlas Plan

strategy, rendering, graphic design, copywriting, website, social media marketing, social campaigns, analytics, SEO, email marketing

REQUEST

The transition from product to brand

Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs.

After a tender, we were asked to develop and implement the entire communication strategy, from the launch of the brand to market positioning.

PROPOSAL

An integrated communication strategy for branding

Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints - online and offline - to be activated. With the Atlas Plan team, we immediately established a strategic/creative relationship that allowed us to create a strong brand identity.
Every day we work together in coherent and integrated communication for: website, renderings, social networks, catalogues and much more.

DESIGN ELEMENTS

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LOOK & FEEL

Research, aesthetics and graphics to shape the product

Cersaie 2018 was chosen as the event to launch the new brand image, presenting a preview of the general catalogue and the website.

A story by Atlas Plan and its products that develops page after page through settings, mood boards and words.

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To differentiate the brand from the competition, we chose an evocative tone of voice and a less technical mood in the settings.

Atlas Plan’s communication is close to the world of interior design where the product is, but the atmosphere that is created is also important.

MULTILINGUAL WEBSITE

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The digital experience for an international audience

An elegant website in design where the central role is given to images.

In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products. A complete work tool focused on ease of use of the contents.

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LEAD GENERATION

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Analytics and user experience to monitor data and results

The main purpose of the website - mobile first and optimised for search engines - is to generate contacts.

For this reason, we have given the contact form all the attention it deserved, designing animations for a more pleasant completion of the form and tracing all the fields to analyse the data and - if necessary - intervene to improve its user experience.

DIGITAL AND SOCIAL MEDIA MARKETING

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Atlas Plan, a brand with a social soul

Social networks and social campaigns are crucial if a brand aims to develop and strengthen its awareness, making the brand recognisable in the sector. From the initial social strategy to the monthly creation of editorial and visual plans, from account management to brand content monitoring, from campaign creation to investment budget management... A strategic, creative and operational work! An opportunity to gather ideas and useful information also for the other activities that we follow because, today, it’s from social networks that everything - or almost everything - begins!

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RENDERING AND INTERIOR DESIGN

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Bringing environments to life, from design to image

Atlas Plan surfaces are presented mainly as settings: kitchens, bathrooms, meeting rooms, hotels and resorts...

Each environment is completely designed by our team: from the definition of the style to the product's interior design, to the creating of photographic renderings.

THE TEAM

A large-size team

Carlo Piazzesi
Creative director

Fabio Bertozzi
Digital Art Director & Front-end developer

Monica Nardini
Art Director

Valentina Giardini
Project Manager

Erica Del Dente
Web & Social Media Strategist

Irene Boschi
Front-end developer

Laura Sorbini
SEO & web analyst

Debora Vallicelli
Social media graphic designer

Angelica Parisi
Web designer

Simone Montanari
Web developer

Lucia Galanti
Graphic Designer

Vittoria Podrini
Copywriter

Alice Procaccini
Interior Designer

Luca Bartolini
3d manager

Michele Crinella
3d generalist

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