BRANDING AND COMMUNICATION FOR ATLAS PLAN
brand identity, art direction, communication strategy, website, graphic design, catalogues, social media marketing, digital advertising, web analytics, art direction & styling, design of virtual environments, modelling & digital sculpting, 3D animation, photographic rendering, email marketing, copywriting, SEO, video
The transition from product to brand
Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs.
We were asked to define and monitor the entire communication strategy, from the launch of the brand to market positioning and consolidation.
Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints– online and offline - to be activated. We immediately established a strategic/creative relationship with the Atlas Plan team, which allowed us to create a strong brand identity.For years, we have been working together every day in a coherent and integrated communication for: website, renderings, social networks, catalogues, video and much more.
This consultancy involves constant monitoring of the goals set and their optimisation also vis-à-vis the development of the communication strategy.
An integrated communication strategy for branding
LOOK & FEEL
To differentiate Atlas Plan from the competition, we chose an evocative tone of voice and a mood of settings close to the world of interior design.
The story of the brand and its products is developed through settings, mood boards, animations and words.
The digital experience for an international audience
An elegant website in design where the central role is given to images.
In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products.
A complete work tool focused on ease of use of the contents.
With the aim of consolidating and reinforcing the narrative about the advantages of porcelain stoneware and, at the same time, expanding the aesthetic and value perception of the product, informative pages have been included that elaborate on the advantages of using porcelain stoneware surfaces and project pages where inspiration can be taken from real applications.
Analytics and user experience to monitor data and results
The website – mobile first and optimised for search engines – has among its main objectives the generation of contacts and increased engagement and interaction of target users.
For this reason, we have given the contact form all the attention it deserved, customising the fields according to the type of request made and tracking all the fields to analyse the data and take action to improve its user experience.
The product single page was conceived and designed so that the user could configure the slab through a series of filters to arrive at the desired combination. Once the right slab has been found, it is possible to request information and add the product to a wishlist.
DIGITAL AND SOCIAL MEDIA MARKETING
RENDERING AND INTERIOR DESIGN
Co-founder & CEO
Digital Art Director & Web Developer
Erica Del Dente
Web Marketing Specialist
Social Media Manager
SEO & Web Analyst
Social Media Graphic Designer
Strategist & Copywriter
Motion Graphic Designer