Carlo Piazzesi
Creative director
Fabio Bertozzi
Digital Art Director & Front-end developer
Monica Nardini
Art Director
Valentina Giardini
Project Manager
brand identity, art direction, strategia di comunicazione, sito web, graphic design, cataloghi, social media marketing, digital advertising, web analytics, art direction & styling, progettazione degli ambienti virtuali, modeling & digital sculpting, 3D animation, photographic rendering, email marketing, copywriting, SEO
Atlas Plan is the Atlas Concorde brand specialising in the manufacture of large porcelain stoneware slabs.
After a tender, we were asked to develop and implement the entire communication strategy, from the launch of the brand to market positioning.
Our work began with a communication strategy in which we identified and set the targets, goals, deadlines and touchpoints - online and offline - to be activated. With the Atlas Plan team, we immediately established a strategic/creative relationship that allowed us to create a strong brand identity.
Every day we work together in coherent and integrated communication for: website, renderings, social networks, catalogues and much more.
Password: inspiration
The story of the brand and its products is developed through settings, mood boards, animations and words.
Research, aesthetics and graphics to shape the product
International trade fairs - such as Cersaie, Kbis and Coverings - are an opportunity for Atlas Plan to present not only new products but also new communication materials designed by us.
The digital experience for an international audience
In fact, in the single product pages, our renderings offer users the chance to discover the features of the Atlas Plan surfaces and the combination with Atlas Concorde products. A complete work tool focused on ease of use of the contents.
Analytics and user experience to monitor data and results
For this reason, we have given the contact form all the attention it deserved, designing animations for a more pleasant completion of the form and tracing all the fields to analyse the data and - if necessary - intervene to improve its user experience.
Atlas Plan, a brand with a social soul
Building up a digital presence is essential for a brand that aims to develop and strengthen its awareness. Through strategic, creative and operational work, we make the Atlas Plan brand recognizable in the sector every day.
Intercepting strategic targets with the best content
The advertising strategy adopted for Atlas Plan changes according to the social platforms - Facebook, Instagram and LinkedIn - and is based on strategic target profiling and specially created content.
Bringing environments to life, from design to image
Atlas Plan surfaces are presented mainly as settings: kitchens, bathrooms, meeting rooms, hotels and resorts...
A large-size team
Carlo Piazzesi
Creative director
Fabio Bertozzi
Digital Art Director & Front-end developer
Monica Nardini
Art Director
Valentina Giardini
Project Manager
Erica Del Dente
Web & Social Media Strategist
Irene Boschi
Front-end developer
Laura Sorbini
SEO & web analyst
Debora Vallicelli
Social media graphic designer
Angelica Parisi
Web designer
Simone Montanari
Web developer
Lucia Galanti
Graphic Designer
Vittoria Podrini
Copywriter
Alice Procaccini
Interior Designer
Luca Bartolini
3d manager
Michele Crinella
3d generalist
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