Carlo Piazzesi
Creative Director
Katia Fornaroli
Art Director
Maricel Sconocchia
Graphic Designer Senior
strategy design emotion
BRANDING AND VISUAL IDENTITY FOR VEBLÉN
naming, brand identity, graphic design, catalogues and brochures, support to photography, website
REQUEST
To define the brand’s identity and image
Veblén was born from the story on glass and crystal that was written by the Livi family, from the know-how achieved by FIAM on the exclusivity of shapes and design, to propose prestigious furnishings that convey elegance with a greater and different emphasis.
We were asked to develop a brand identity capable of conveying the taste for beauty and attention to detail that characterize this collection.
PROPOSAL
A branding strategy to convey the company’s prestige
We designed and implemented a branding strategy and a visual identity that could convey the company’s prestige and the unique style of its products, handling all aspects of offline and online communication of the brand, helping to make it a reference point in the international luxury furniture market.
NAMING AND GRAPHIC DESIGN
Luxury and exclusivity in one name
“Veblén” evokes the concept of value and exclusivity, to address an audience that seeks ostentatious refinement in prestigious furnishings.
Uniqueness and elegance characterize the symbol in particular: the ermine, emblem of aristocratic purity and royalty, is taken from a fresco discovered during the restoration of Villa Miralfiore, a historic 15th century property, where FIAM and Veblén showrooms are located.
COORDINATED IMAGE AND CATALOGUE
Timeless design and prestige
The logo font, designed from scratch in order to merge coherently with the symbol, helps create a deliberately sumptuous and elegant mood.
A mood that has consistently conveyed the brand’s luxury identity in all subsequent applications of the coordinate image, from the various catalogues to digital tools.
PHOTOGRAPHY
A unique location to enhance unmistakable products
For Veblén we also supported product photography in the charming location of Villa Miralfiore. This historic architecture, located in the centre of Pesaro, has fully represented the nature of Veblén in its ability to blend classic taste with design and create an unmistakable style.
WEBSITE
Taste for beauty and craftsmanship
Every single creation of the brand is synonymous with exclusivity and absolute refinement. For this reason, Veblén’s responsive and multilingual website has been designed and created to promote and enhance the preciousness of the products and the identity of the brand, also through the single product pages where images play a key role.
WORK TEAM
Exclusive Team
Fabio Bertozzi
Digital Art Director & Front-end Developer
Valentina Giardini
Project Manager
Irene Boschi
Web Designer
Simone Montanari
Web Developer
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