Carlo Piazzesi
Creative director
Fabio Bertozzi
Digital Art Director
Monica Nardini
Art Director
strategy design emotion
Casa Ezelina: identity, mood and website
website, web design, SEO, photography, brand identity, analytics
REQUEST
Promoting and advertising a b&b
Casa Ezelina, a bed & breakfast that also rents holiday apartments immersed in the green of the Marche region, turned to our agency to revamp its image and digital presence.
PROPOSAL
Designing the experience
Casa Ezelina has a strong connection with traditions, but with a global outlook. And this is the mood we wanted to convey to the logo and website. We took photos and created the texts in such a way that all the contents of the website were in line with Casa Ezelina's new style.
DESIGN ELEMENTS
BRAND IDENTITY
WEBSITE
Your holiday starts online
Logo, icons, animation on the homepage... Casa Ezelina’s website is full of bespoke elements. Every detail is able to convey the simplicity and authenticity of the spaces with style and consistency.
A responsive, multilingual website optimised for search engines.
casaezelina.it intuitively collects and presents both the bed&breakfast offer and the apartments offer. Two separate sections, but with a common style. The communicative coherence - characterised by a strong reference to nature - is supported by a number of elements including the icons, the style of the photos and the choice of naming the apartments and rooms.
PHOTOS
Photographs: a story of the experience at Casa Ezelina
The photographs tell users what kind of experience they will have at the b&b. In fact, Casa Ezelina’s offer is not limited to booking rooms and apartments, but also includes activities to discover the Marche region: from the culinary tradition to the events “in the surroundings”.
THE TEAM
Communicate with nature
Angelica Parisi
Web designer
Erica Del Dente
Copywriter
Laura Sorbini
Web analyst
Simone Montanari
Web Developer
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