BRAND IDENTITY DESIGN FOR TOSCARI
brand design and corporate identity, graphic design, brochure, copywriting, packaging, pictures and rendering
Toscari is an Italian company that makes unique, high-quality design objects using materials like metal, glass and marble. It turned to us to develop a brand identity strategy that would allow it to outline and channel the brand’s uniqueness.
We created and implemented a communication strategy capable of transmitting the company’s style, values and high-quality craftsmanship.
Made in Italy design becomes a brand
The work on the company’s brand identity started with the definition of one of the most important elements: naming.
Toscari seemed to us the perfect name for the company, because it evokes values such as craftsmanship and Made in Italy quality also to foreign consumers, the brand’s main target audience.
The next step was to give a shape to the chosen name and this is how the logo was born, for which an elegant and striking design was proposed, in line with the products made by Toscari.
Communicate excellence, from concept to copy
The brand identity strategy has also been consistently applied in the brochures.
The logo is an ever-present element, the chosen colour palette recalls and perfectly matches the colours of the company’s products.
In order to present an effective narrative, we also took care of the words, telling Toscari and its products. Copywriting had a clear and impressive pay-off: Design in Italy.
PICTURES AND MERCHANDISING
Elegance is not only a matter of image
We also took pictures of Toscari’s products. In addition, we made gadgets that express the skill and high quality of the finishes that characterize the company’s creations.