Vittoria Podrini
Project Manager
Marco Merloni
Art Director
strategy design emotion
DIGITAL COMMUNICATION AND BRANDING FOR PHÉROM
brand identity, art direction, graphic design, website, web design, copywriting, social strategy, social media marketing
REQUEST
To create a unique and recognisable brand identity
Phérom is a beauty centre based in Lamezia Terme, which offers advanced and exclusive treatments for overall personal wellness. This new company, characterised by an analytical and clinical approach, turned to us to create a recognisable brand identity capable of clearly expressing its values and mission. To launch and position Phérom on the market, we were also asked to develop a content strategy, to create and manage the brand’s social profiles and to create the website.
PROPOSAL
To build and narrate the brand’s exclusive identity
Working on the concept of exclusivity, advanced aesthetics and tailor-made wellness, we created for Phérom a visual identity and digital communication that contribute to define, narrate and strengthen the brand's unique personality, added value and selling proposition.
LOGO AND BRAND IMAGE
Phérom, Advanced Beauty
Starting from the brand name, we created the “Advanced Beauty” pay-off, which clearly expresses the advanced aesthetic and advisory approach that characterises the centre. Subsequently, we worked on Phérom's brand manual and all its graphic and communication elements: the logo, the fonts, the colour palette, the style of the images, the graphic layouts. Every aspect of Phérom’s corporate image was taken care of to create an elegant look with attention to every detail, determining the perception of an innovative luxury beauty routine.
DESIGN ELEMENTS
WEBSITE
Elegance and care: the essence of beauty
With the aim of generating new contacts, we created for Phérom a simple, essential and aesthetically pleasing one-page website, in line with the brand's identity. Through the contact form, the website provides users with a functional way of contact, while its elegant design offers a pleasant browsing experience, which clearly and coherently communicates the personality of the beauty centre.
SOCIAL MEDIA MARKETING
Communicating an extraordinary transformation experience
The development of a tailor-made content strategy was only the first step of the strategic, creative and operational work we do for Phérom every day. In fact, starting from the strategy set out, we created and launched the brand’s social profiles, which we manage on a daily basis, and we also take care of its advertising campaigns. What’s the main purpose of this social media marketing project? To create a carefully designed social presence that is consistent with the brand's identity in order to develop awareness and create a lead generation.
WORK TEAM
Creative Beauty
Erica Del Dente
Web Marketing Specialist
Irene Boschi
Front-end Developer
Sara Maria Buonsanti
Social Media Manager & Copywriter
Debora Vallicelli
Social Media Graphic Designer
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