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Institutional and product communication for Biesse Group and its Business Units

brand identity, art direction, graphic design, catalogues and brochures, packaging, advertising, copywriting, interior design, company signage, product design, video & motion graphic, 3D animation, company and promotional gadgets, trade show booth design and realisation

REQUEST

One Company, One Communication

Biesse Group is a world leader in the manufacture of machines and tools for processing wood, technological materials, glass, stone and metal.

For a group of this size and complexity, which comprises many Business Units and has 39 branches worldwide and more than 300 certified agents and resellers in 120 countries, it is essential to have a strong, integrated, recognisable and unambiguous global communication.

PROPOSAL

A 4.0 global brand

For years we have been designing and managing the institutional and product communication of Biesse Group and its Business Units in all its forms, both on-line and off-line.
A communication designed to portray not only a leading company in the field of industrial mechanics, but a global Brand that thanks to Innovation, Technology and IoT Services for the Industry 4.0, has been able to make its asset differentiating, recognisable and positioning, as summarised in the ThinkForward claim.

DESIGN ELEMENTS

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EVENTS / FAIRS

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Spaces of Innovation and Design

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Trade shows are a great way to launch new products on the market and share the opportunities and advantages of technological innovations.

Biesse Group maintains a highly active trade fair schedule, with over 130 events a year, culminating in the Ligna and Xylexpo fairs, the world’s leading trade shows. For years we have been designing and building exhibition stands and spaces up to 6000 m 2 : real “innovation districts” where the brand is portrayed, between technology, design and communication.

CATALOGUES / BROCHURES

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In the name of brand

We design and produce catalogues, brochures, company profiles, company monographs and editorial projects dedicated to the brand, its products & services and events.

From concept to graphic design, each page portrays Biesse Group’s communication mood and its attitude to innovation through aesthetic and stylistic solutions that go beyond the industrial sector codes to become imbued with the language of art and design.

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SOCIAL NETWORKS

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Visual content

For the group's social media channels - Facebook, Twitter, LinkedIn, Instagram - we design and produce visual content: still images, 3D images, gifs, infographics where contents and aesthetics merge to become assets that can inform, fascinate and excite, increasing user involvement and engagement.

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ADVERTISING / MERCHANDISING

ThinkForward, Create More

In line with the Group’s positioning, represented by the “ThinkForward” claim, we design innovative brand and product advertising campaigns of great aesthetic impact and communicative effectiveness.

The integrated communication of a large group also involves the coordinated design of all internal and external corporate touchpoints: uniforms, outfits, gadgets, merchandising, each element is part of an organised, coherent and recognisable communication ecosystem.

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VIDEO / MOTION

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A brand in motion

The use of brand content is increasingly digital and video is, today, probably the tool with the greatest narrative and expressive potential.

For Biesse Group, we carry out corporate and product video projects, taking care of their production in every aspect: from the definition of the creative concept to the drafting of the storyboard and script, from shooting to post-production up to videos made entirely of motion graphics.

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Play video

INTERIOR DESIGN

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Biesse in the world

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With 39 branches and 18,000 square metres of showrooms around the world, for Biesse, the physical business locations are, in fact, spaces of relationship and service, real landmarks of brand communication in Italy.

We have developed an impressive project for the design, restyling and interior design of the Pesaro headquarters and of the group's offices, branches and training rooms.

THE TEAM

One Company, One Team

Carlo Beccatti
Creative director

Valentina Giardini
Project Manager

Claudio Zanotti
Art Director

Luca Sinelli
Creative Designer

Chiara Costa
Graphic Designer

Chiara Cocon
Graphic Designer

Michele Marchionni
Interior Designer

Fabio Bertozzi
Video Art Director

Stefano Mancini
Motion Graphic Designer & Video Producer

Francesco Rodan Fabbri
Video Producer

Vittoria Podrini
Copywriter

Michele Crinella
3d Generalist

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