Institutional and product communication for Biesse Group and its Business Units
brand identity, art direction, graphic design, catalogues and brochures, packaging, advertising, copywriting, interior design, company signage, product design, video & motion graphic, 3D animation, company and promotional gadgets, trade show booth design and realisation
Biesse Group is a world leader in the manufacture of machines and tools for processing wood, technological materials, glass, stone and metal.
For a group of this size and complexity, which comprises many Business Units and has 39 branches worldwide and more than 300 certified agents and resellers in 120 countries, it is essential to have a strong, integrated, recognisable and unambiguous global communication.
For years we have been designing and managing the institutional and product communication of Biesse Group and its Business Units in all its forms, both on-line and off-line.A communication designed to portray not only a leading company in the field of industrial mechanics, but a global Brand that thanks to Innovation, Technology and IoT Services for the Industry 4.0, has been able to make its asset differentiating, recognisable and positioning, as summarised in the ThinkForward claim.
EVENTI / FIERE
Spaces of Innovation and Design
Trade shows are a great way to launch new products on the market and share the opportunities and advantages of technological innovations.
Biesse Group maintains a highly active trade fair schedule, with over 130 events a year, culminating in the Ligna and Xylexpo fairs, the world’s leading trade shows. For years we have been designing and building exhibition stands and spaces up to 6000 m 2 : real “innovation districts” where the brand is portrayed, between technology, design and communication.
CATALOGHI / BROCHURE
In the name of brand
We design and produce catalogues, brochures, company profiles, company monographs and editorial projects dedicated to the brand, its products & services and events.
From concept to graphic design, each page portrays Biesse Group’s communication mood and its attitude to innovation through aesthetic and stylistic solutions that go beyond the industrial sector codes to become imbued with the language of art and design.
For the group's social media channels - Facebook, Twitter, LinkedIn, Instagram - we design and produce visual content: still images, 3D images, gifs, infographics where contents and aesthetics merge to become assets that can inform, fascinate and excite, increasing user involvement and engagement.
ADVERTISING / MERCHANDISING
ThinkForward, Create More
In line with the Group’s positioning, represented by the “ThinkForward” claim, we design innovative brand and product advertising campaigns of great aesthetic impact and communicative effectiveness.
The integrated communication of a large group also involves the coordinated design of all internal and external corporate touchpoints: uniforms, outfits, gadgets, merchandising, each element is part of an organised, coherent and recognisable communication ecosystem.
VIDEO / MOTION
A brand in motion
The use of brand content is increasingly digital and video is, today, probably the tool with the greatest narrative and expressive potential.
For Biesse Group, we carry out corporate and product video projects, taking care of their production in every aspect: from the definition of the creative concept to the drafting of the storyboard and script, from shooting to post-production up to videos made entirely of motion graphics.
Biesse in the world
With 39 branches and 18,000 square metres of showrooms around the world, for Biesse, the physical business locations are, in fact, spaces of relationship and service, real landmarks of brand communication in Italy.
We have developed an impressive project for the design, restyling and interior design of the Pesaro headquarters and of the group's offices, branches and training rooms.
Video Art Director
Motion Graphic Designer & Video Producer
Francesco Rodan Fabbri