BRANDING AND COORDINATED IMAGE FOR FIAM
brand identity, creative direction, graphic design, catalogues and brochures, art direction for photography, design and implementation of the website
A unique and design-led coordinated image
FIAM designs, develops and produces crystal furnishings in collaboration with internationally renowned designers and architects.
For a brand like FIAM, a leader in Made in Italy design and advocate for the culture of glass worldwide since 1973, it must necessarily have an integrated, unique and organized institutional image.
For over 15 years, we have been supporting FIAM in the design and implementation of all aspects of corporate and product communication, both online and offline.The purpose of our work is to convey the brand’s excellence by highlighting the special features and appearance of FIAM products, which are unique for the original material and processing that transform the essence of glass into art.
To enhance the brand’s excellence and the product’s appearance
Minimalism and elegance to portray Italian design
For FIAM, we created a refined and contemporary graphic mood, in line with the essentiality and purity that characterize the brand’s products.
This look&feel resulted in minimal and fluid graphic design, which has been consistently applied to all communication tools.
The culture of glass in the spotlight
The brand identity we developed was then conveyed through the numerous catalogues we created for FIAM: valuable communication tools, through which it was possible to create a real visual storytelling of the brand, its iconic products and its philosophy.
Reflecting the charm of a timeless material
Our work for FIAM also includes a constant presence on the photographic set: art direction and support to photography allow us to make quality shots, both in studio and in picturesque locations in Italy and abroad, capable of portraying and emphasizing the aesthetic and material value of the brand’s creations in real home settings.
The strength of the brand and its relationships
For the FIAM website, we started from the strategic need to create a brand awareness and working tool. Through the single product pages and the page dedicated to retailers, we have indeed developed a website that puts the products in the spotlight, asserting the brand’s strength and enhancing the important relationships between FIAM and its international retailers.