Erica Del Dente
brand identity, art direction, website, graphic design, catalogues, art direction & styling, design of virtual environments, rendering, SEO, analytics, copywriting
Ifi was founded in Pesaro in 1962 as an artisan company for the manufacture of customized bar counters. Today, it is recognized as an international reference brand in the furnishing of bars, ice-cream parlours, pastry shops and the entire food sector.
Solutions for all tastes
First of all, we identified a new communication concept that could contain Ifi’s vision and tell its products and services as a result of those values that define and inspire the Brand’s choices and actions.
“è Ifi”, a claim built on the “being Ifi” concept, is reflected in all the attributes/values of the Brand and communicates them in a simple and direct way.
In this phase, a number of moodboards - conceived for the restyling of the website - were also drawn up, gathering suggestions to convey the atmosphere and style of the final project.
A (hi)story of Italian taste
The proposal is built on an essential, geometric and linear design, made fresh and dynamic by animations. Colour is the distinguishing feature: it defines the structure of the page and makes the use of the contents pleasant and simple. Fonts and graphic elements are minimal, messages and text contents are short, but open to an emotional narration.
A perfect balance between simplicity, hi-tech elegance and spontaneity.
Design and technology at the service of professionals
In this repositioning project, we supported Ifi with a consultancy service encompassing all offline communication.
The main work consisted of creating the catalogue, a tool used by the entire sales team to promote and enhance each product. At the same time, leaflets were developed for individual display cases for a more vertical communication.
Let yourself be surprised!
From the tone of voice, direct and close to the consumer, to the different editorial headings: every aspect has been designed and adapted to the different digital channels, used to engage and keep in touch with all its followers.
Every place has its soul
To enhance Ifi’s products, we took care of the evocative settings used in the catalogue and in the various product leaflets.
The spaces have been fully created by our team: from the definition of the style to the design of the different areas where the display cases and furniture are located, as well as the photographic renderings.
è Acanto Team
Erica Del Dente
SEO & Web Analyst
Copywriter & Social Media Strategist
Social Media Graphic Designer
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