RIPOSIZIONAMENTO E COMUNICAZIONE INTEGRATA PER IFI

First of all, we identified a new communication concept that could contain Ifi’s vision and tell its products and services as a result of those values that define and inspire the Brand’s choices and actions.

“è Ifi”, a claim built on the “being Ifi” concept, is reflected in all the attributes/values of the Brand and communicates them in a simple and direct way.

In this phase, a number of moodboards - conceived for the restyling of the website - were also drawn up, gathering suggestions to convey the atmosphere and style of the final project.

At the heart of the project was the development of the new website, a comprehensive digital tool, capable of enhancing the Brand’s identity and communicating Ifi's whole offer in a coherent and functional way.

The proposal is built on an essential, geometric and linear design, made fresh and dynamic by animations. Colour is the distinguishing feature: it defines the structure of the page and makes the use of the contents pleasant and simple. Fonts and graphic elements are minimal, messages and text contents are short, but open to an emotional narration.

A perfect balance between simplicity, hi-tech elegance and spontaneity.

To harmonize communication on all channels, we developed a social strategy document to bring the whole world of Ifi to the Facebook, Instagram and LinkedIn platforms.

From the tone of voice, direct and close to the consumer, to the different editorial headings: every aspect has been designed and adapted to the different digital channels, used to engage and keep in touch with all its followers.

To enhance Ifi’s products, we took care of the evocative settings used in the catalogue and in the various product leaflets.

The spaces have been fully created by our team: from the definition of the style to the design of the different areas where the display cases and furniture are located, as well as the photographic renderings.