Vangi Pesaro
COMMUNICATING ART: “VANGI PER PESARO”
art direction, graphic design, coordination and logistics to set up the exhibition, catalogue, social campaign, merchandising
To promote the opening of the retrospective exhibition
In 2018, Pesaro hosted the opening of the retrospective exhibition “Vangi per Pesaro”, promoted by the City Hall and dedicated to the comprehensive work of Master Sculptor Giuliano Vangi in his adopted city. This event is closely linked to the “Scultura della Memoria” installation in Piazza Mosca, a work carried out by Giancarlo Selci - founder of Biesse Group - in memory of his wife Anna Gasparucci.
On this occasion, our historical client Biesse Group, promoter and sponsor of the artistic project, asked us to create communication materials for the event and to support Sistema Museo in setting up the retrospectives hosted at Palazzo Mosca, at Centro Arti Visive Pescheria and at Ca' Pesaro Gallery.
Starting from the goal shared by Biesse Group and the municipal Administration, to enrich and promote the city’s artistic heritage, we worked on a coordinated communication that would celebrate the consolidated relationship between Vangi and Pesaro, also expressing the peculiar encounter between art and business culture.
Communication supporting culture
GRAPHIC DESIGN AND SETUP OF THE EXHIBITION
Vangi and Pesaro together, under the banner of art
The project dedicated to Master Sculptor Vangi was promoted by the City Hall of Pesaro and carried out by Giancarlo Selci in memory of his wife Anna, to whom the “Scultura della Memoria” installation in Piazza Mosca is dedicated.
For the opening of this permanent installation and for the retrospectives dedicated to the sculptor, we created an evocative visual, which was then conveyed on posters, banners, panels, totems, and merchandising.
An anthology of beauty
The catalogue of the exhibitions we created documents Vangi’s comprehensive work in Pesaro, starting from the sculpture in Piazza Mosca, to the retrospectives dedicated to him. In fact, the graphicThe catalogue of the exhibitions we created documents Vangi’s comprehensive work in Pesaro, starting from the sculpture in Piazza Mosca, to the retrospectives dedicated to him. In fact, the graphic design of the catalogue was created with the aim of portraying the artist’s evocative monumental works and enhancing the dramatic beauty of the “Scultura della Memoria” installation, where art, music, theatre and poetry (cultural symbols of the city of Pesaro) coexist. design of the catalogue was created with the aim of portraying the artist’s evocative monumental works and enhancing the dramatic beauty of the “Scultura della Memoria” installation, where art, music, theatre and poetry (cultural symbols of the city of Pesaro) coexist.
