TavulliaVale
CONCEPT AND COMMUNICATION FOR THE TAVULLIAVALE EVENT
brand identity, art direction, events, PR, copywriting, graphic design, adv, web design, website, web marketing
An event dedicated to champion Valentino Rossi
The Municipality of Tavullia, wishing to honour the undisputed champion Valentino Rossi, has decided to hold an exceptional event in his honour. This living legend is a pillar of the country’s identity, thanks to which a small municipality of just over 8,000 inhabitants has become known all over the world. Even years after his retirement, Valentino’s achievements continue to shine in the eyes and hearts of all motorcycling fans. In this light, the municipality contacted us and chose us as Partner to design and develop the communication activities of this unprecedented event.
To honour Valentino Rossi and his deep connection with Tavullia, we worked together to create a concept that celebrates not only the champion, but also his connection with the municipality that saw him grow up.
We then managed every aspect of the event’s online and offline communication, designing the visuals, promotional materials, signs, developing the registration website and an email marketing campaign.
CONCEPT AND VISUAL
TavulliaVale - Valentino’s world
The ‘TavulliaVale’ concept is a natural extension of the city branding previously designed for Tavullia. Each element of the brand, inspired by the town and its values, can be used in various ways to engage the audience. From visual identity to marketing initiatives, from the creation of promotional materials to the organization of events, the brand becomes a common thread linking all these aspects.
We applied this principle to the ‘TavulliaVale’ concept. Based on the deep connection between Valentino Rossi and his hometown, we created an experience that focuses not only on the champion, but also on Tavullia’s unique identity.
From this starting point, we created the logo and translated the entire concept into the different touchpoints of the event, ensuring that every aspect reflected the town’s beauty and vitality and Valentino Rossi's legacy.
THE EVENT
Tavullia fires up the engines
In preparation for this celebration, we developed all the necessary communication materials - posters, flyers, signs - creating a unified and engaging vision of the event throughout the city. In addition, we designed and managed a dedicated website for participant registrations, simplifying the registration process and providing detailed information about the event through an email marketing campaign, ensuring that all registrants were fully and timely informed.
An unforgettable evening
On 7 September 2023, the keys to the town were handed over to Valentino Rossi at the ‘TavulliaVale’ event, promoted by the Municipality of Tavullia, sponsored by the Marche Region and carried out in collaboration with our agency and VR46, Valentino Rossi's apparel and accessories company. The ceremony, broadcast live by Sky, attracted fans from all over the world and reached a large audience, demonstrating the wide scope of the love and passion for the multi-award winning champion and his hometown.
Carlo Beccatti
Creative Director
Vittoria Podrini
Strategist
Claudio Zanotti
Art Director
Marco Merloni
Art Director
Fabio Bertozzi
Digital Strategist & Web Developer
Andrea Maglie
Web Developer
Irene Boschi
Web Developer
Lucia Galanti
Web Designer
Chiara Cocon
Graphic Designer
Laura Sorbini
Web Marketing Specialist
Vittoria Beci
Web Marketing Specialist
Sara Antonioli
Account & Project Manager
