Advertising campaign for Nexans
art direction, graphic design, advertising campaigns, email marketing, videos, 3D animation, design and construction of exhibition stands, exhibition and event set-ups
To communicate and launch Nexans’ new products
Nexans is a world leader in advanced cable technologies for power and data transmission.
In 2008, Nexans QICC, a joint venture with Al Mirqab Capital, opened in Qatar. Nexans’ Middle Eastern office turned to us to start a communication plan in the local market through the launch of two new Made in Qatar products.
For the Passeo and Long Distance products, we worked on an advertising campaign with an initial teasing phase before moving on to the actual launch of the solutions, which were entirely recreated using renderings. We then designed all the communication elements adapted to the different promotion and dissemination needs of the two products, and finally produced two product videos launched at the two most important and strategic events for Nexans QICC.
From the teaser to the launch of the products
The headline “Follow the thread” plays with the dual meaning of the word thread: wire/cable but also direction/theme. A real call to action that encourages the user to continue following the development of the campaign.
Web Marketing Manager
Head of 3D Dept.