Advertising campaign for Nexans
art direction, graphic design, advertising campaigns, email marketing, videos, 3D animation, design and construction of exhibition stands, exhibition and event set-ups
To communicate and launch Nexans’ new products
Nexans is a world leader in advanced cable technologies for power and data transmission.
In 2008, Nexans QICC, a joint venture with Al Mirqab Capital, opened in Qatar. Nexans’ Middle Eastern office turned to us to start a communication plan in the local market through the launch of two new Made in Qatar products.
For the Passeo and Long Distance products, we worked on an advertising campaign with an initial teasing phase before moving on to the actual launch of the solutions, which were entirely recreated using renderings. We then designed all the communication elements adapted to the different promotion and dissemination needs of the two products, and finally produced two product videos launched at the two most important and strategic events for Nexans QICC.
From the teaser to the launch of the products
The common thread
The creative proposal was developed around the graphic sign of the cable: starting from the Nexans logo, two cables - symbolising the two products - develop from the ends of the letter N and cross the whole composition, creating sinuous and dynamic shapes.
The headline “Follow the thread” plays with the dual meaning of the word thread: wire/cable but also direction/theme. A real call to action that encourages the user to continue following the development of the campaign.
Passeo and Long Distance on display
The products were presented at two major events: Innovation days, a new product exhibition held at their headquarters in Doha, and Project Qatar, the largest and most prominent construction exhibition in Qatar.
For these events, we carried out the stand set-up by designing the exhibition corners, the desk, the product positioning displays and the roll-ups.
Unravelling to the rhythm of music
After creating the script and storyboard, we made two product videos based on the renderings developed for the campaigns. The two colourful and dynamic graphic animations detail the advantages, features and functionalities of Passeo and Long Distance.
Web Marketing Manager
Head of 3D Dept.