Carlo Beccatti
Creative director
Claudio Zanotti
Art director
strategy design emotion
Brand Identity applied to workspaces
company signage, rendering, exhibition stands, company brochures, catalogues, advertising
REQUEST
Corporate signage
HSD is an important electrospindle manufacturing company.
We have been following all the aspects of its communication for some time and, for the opening of its new manufacturing facility, HSD asked us to design the identity of its plant.
PROPOSAL
To organise workspaces by communicating brand values
To welcome people and visually portray the company’s values and activities. For these purposes, we organised and set up the spaces of the new plant, including internal and external signs.
COMPANY SIGNAGE
To ease movement within the facility
The choice to use the rim is a clear reference to the movement of electrospindles. The blue and grey of the logo were chosen as the main colours in order to better transfer and communicate the brand identity. A chromatic register and a well-defined line allowed us to create highly distinctive and consistent environments.
Internal signs
A functional and comfortable space, with a reception and an area to welcome visitors. We wanted to ease movement within the HSD plant with signs capable of guiding the visitor and optimising the path to the offices and production sites.
Our graphics, functional to the movements and arrangements of objects - together with a careful study of the brightness of the spaces - have improved the efficiency and the comfort of the manufacturing plant.
THE TEAM
Working in the right direction
Camilla Dolcini
Account e Project Manager
Michele Marchionni
Interior Designer
Silvia Borghetto
Creative Designer
Chiara Costa
Junior Graphic Designer
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