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Fradeani Education: website restyling and social strategy

art direction, website, web design, SEO & web analytics, social strategy

REQUEST

Professionalism and training in the digital world

Fradeani Education is the educational project of Dr. Fradeani, a figure of excellence in the field of dentistry, recognised as one of the best prosthetists in the world and one of the most influential authors and scientific speakers in the international arena.

The aim of the Fradeani Education project is to promote an Italian model of dental excellence worldwide.

To do this, we were asked to give a new graphic look to the dedicated website and to portray the world of accredited courses and masters held by the best professionals in the dental industry through social channels.

PROPOSAL

Promoting dental excellence worldwide through digital channels

We carried out a graphic restyling of the website, worked on the SEO & web analysis and developed a social strategy document that clearly provides the guidelines for the promotion and enhancement of the activities promoted by Fradeani Education.

WEBSITE RESTYLING

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Excellence just a click away

The restyling project fits coherently into the digital communication ecosystem designed for the Studio Fradeani: fonts, colour palette, graphic elements and layout were retrieved and adapted to the new website, maintaining and enhancing the brand’s recognition.

Particular attention was paid to the courses section where, right from the preview, it is possible to see all the significant information and clearly distinguish the subject of each course thanks to the application of the colour palette.

The conferences section was enhanced with the inclusion of conferences and events scheduled directly on the map, thus highlighting the international dimension of the project.

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SOCIAL STRATEGY

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Education is also through social media

In order to communicate Dr Fradeani’s educational project in a coherent manner, we developed a social strategy guide dedicated to the Facebook, LinkedIn and Instagram channels: from the identification of the specific objectives for each channel, to the definition of the tone of voice, through to suggestions for layout and editorial content.

TEAM

Educational Team

Valentina Giardini
Project Manager

Carlo Piazzesi
Creative Director

Giulia Gerini
Web Designer

Irene Boschi
Web Developer

Gionatan Quintini
Web Developer

Laura Sorbini
SEO & Web Analyst

Debora Vallicelli
Social Media Graphic Designer

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