Fradeani Education: website restyling and social strategy
art direction, website, web design, SEO & web analytics, social strategy
Professionalism and training in the digital world
Fradeani Education is the educational project of Dr. Fradeani, a figure of excellence in the field of dentistry, recognised as one of the best prosthetists in the world and one of the most influential authors and scientific speakers in the international arena.
The aim of the Fradeani Education project is to promote an Italian model of dental excellence worldwide.
To do this, we were asked to give a new graphic look to the dedicated website and to portray the world of accredited courses and masters held by the best professionals in the dental industry through social channels.
We carried out a graphic restyling of the website, worked on the SEO & web analysis and developed a social strategy document that clearly provides the guidelines for the promotion and enhancement of the activities promoted by Fradeani Education.
Promoting dental excellence worldwide through digital channels
Excellence just a click away
The restyling project fits coherently into the digital communication ecosystem designed for the Fradeani Studio: fonts, colour palette, graphic elements and layout were retrieved and adapted to the new website, maintaining and enhancing the brand’s recognition.
Particular attention was paid to the courses section where, right from the preview, it is possible to see all the significant information and clearly distinguish the subject of each course thanks to the application of the colour palette.
The conferences section was enhanced with the inclusion of conferences and events scheduled directly on the map, thus highlighting the international dimension of the project.
Education is also through social media
In order to communicate Dr Fradeani’s educational project in a coherent manner, we developed a social strategy guide dedicated to the Facebook, LinkedIn and Instagram channels: from the identification of the specific objectives for each channel, to the definition of the tone of voice, through to suggestions for layout and editorial content.