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FILENI @ EXPO DUBAI 2020

events, graphic design

REQUEST

Innovation, sustainability, organic and circularity arrive in Dubai

Founded by Giovanni Fileni in 1970, the Fileni Group is the leading Italian and European producer of organically reared poultry meat and the third player in the Italian poultry and rabbit sector.

Among conferences, seminars and showcooking, this important Marche-based company took centre stage in the Week dedicated to the Marche Region, outside and inside Expo Dubai 2020. Its participation in the World Expo was an opportunity to make the Organic District of our region known and spread the Fileni model based on sustainability and circularity.

PROPOSAL

An event dedicated to regenerative culture

For Fileni, we were responsible for the organization and set-up of the seminar “La Cultura rigenerativa come bene comune” (Regenerative Culture as a Common Good), which took place on 22 February in the Opus by Omniat, Al A'amal ST rooms, in studio 12 of the Melià Hotel.

The event ended on the terraces of the Basko Restaurant overlooking the Burj Khalifa, with the Showcooking “Fileni Bio: il sapore delle Marche” (Fileni Bio: the flavour of the Marche region).

EVENTS

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An international phygital event

In collaboration with the Yaya agency, we organized the conference “La Cultura rigenerativa come bene comune” (Regenerative Culture as a Common Good), dealing with the graphics of the Save the Date, the creation of promotional materials, the setting up of the room, and the technical service.

During the event, which was held in phygital mode, we were responsible for the camera direction, the photo service, the streaming connection and the management of simultaneous Italian-English interpretation both via headphones, for those present in the room, and via video link.

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