Carlo Beccatti
Creative director
Valentina Giardini
Project Manager
strategy design emotion
Integrated communication for the Eden Viaggi tour operator
brand identity, art direction, graphic design, catalogues and brochures, packaging, advertising, copywriting, interior design, company signage, product design, company and promotional gadgets
REQUEST
Holidays are serious business
Eden Viaggi is one of the leading Italian tour operators. Founded in Pesaro in 1983, it has grown to become one of the largest groups in the Leisure, Travel & Tourism industry.
Our challenge was to design and implement a communication capable of simultaneously conveying the soundness and credibility of a large group and the more leisure values of the completely customized, Made in Italy hospitality.
PROPOSAL
A 25-year journey
A 25-year journey, during which we have accompanied the company’s extraordinary growth and major transformations, designing the brand identity and offline communication of all the brands of the group, in all institutional and commercial touchpoints.
DESIGN ELEMENTS
LOGO
A new Brand Edentity
A logo and a payoff (“Experts in emotions”) capable of conveying Eden Viaggi’s promise, as well as an effective and consistent brand proposition. A major brand identity and brand architecture project that involved all the brands of the group.
CATALOGUES
The journey starts from the catalogue
For a tour operator, a catalogue is the sales tool par excellence.
Each Eden Viaggi catalogue has been designed and created according to a concept and a graphic style consistent with the group’s communication mood and completely bespoke - in the layout, font, images and make-up - based on the products and services offered.
ADVERTISING / MERCHANDISING
Travelling, even in flights of fancy
After agreeing on the marketing strategy and the target with the group, we designed and conducted B2B and B2C advertising campaigns using different communication tools and materials capable of informing, exciting and entertaining.
Great attention was also paid to the design of merchandising and clothing items, in line with the group's brand identity and communication mood.
MAGAZINE
Eden Life
A new publication to accompany travellers to explore their destinations.
This is Eden Life, the seasonal magazine created for travel agencies and customers. Well-designed and rich in information, it is an innovative publication capable of conveying lifestyle and commercial content.
EVENTS / FAIRS
Every place is an experience
The communication of a group like Eden Viaggi also involves designing physical spaces that can be used by both B2B and B2C customers.
We have carried out set-up, signage, layout and interior design projects for the group’s spaces, ranging from its holiday villages and travel agencies to its trade show stands.
THE TEAM
Group travel
Claudio Zanotti
Art director
Anna Pierosara
Graphic Designer
Michele Marchionni
Interior Designer
Vittoria Podrini
Copywriter
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