strategy design emotion
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VISUAL DESIGN AND MOTION GRAPHICS FOR BIESSE

art direction, motion design, video editing, sound design

REQUEST

To enhance an advanced suite

Biesse, for whom we have been working on corporate communications for some time, asked us to make the visual design and promo videos for their advanced suite: a coordinated software package to run and design all types of machining, control and planning of the entire manufacturing process.

PROPOSAL

Key word: engage

The project began by restyling the logos and icon design for the different software programmes, in order to standardize the visual of the suite with the consolidated visual identity of the brand. The motion design team created videos to present the advanced features of the different programmes and motivate the user to use the software in an engaging way.

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MOTION GRAPHICS

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Play video

(E)motion(al) videos

To create explanatory and emotional videos, which could respond to the need to bring the potential customer closer to the advanced and multiple features of the software programmes.

For this purpose, we developed videos with a high level of involvement for the different programmes of the suite, focusing on the dynamism of the animations and on a rhythmic sound design.

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  • biesse-software-motion-design-promotional-videos-acanto
  • biesse-bcabinet-software-videos-animations

VISUAL IDENTITY

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Play video

A great reality, a design suite

To differentiate and reinforce the identity of each software, we restyled the suite's icons, opting for a minimal design, which develops the various colours associated with the products, maintaining overall consistency with Biesse’s visual identity.
In parallel, we designed all the visual creativity related to online and offline advertising of the suite.

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  • acanto-production-videos-for-biesse-bcabinet-software
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  • biesse-bsolid-software-videos-graphic-animation
  • creation-software-motion-design-promotional-videos-acanto
WORK TEAM

A-suite for Biesse

Carlo Beccatti
Creative Director

Claudio Zanotti
Art Director

Valentina Giardini
Project Manager

Fabio Bertozzi
Video Director

Gabriele Montinaro
Motion Designer

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