Carlo Beccatti
Creative Director
Claudio Zanotti
Art Director
Valentina Giardini
Project Manager
strategy design emotion
VISUAL DESIGN AND MOTION GRAPHICS FOR BIESSE
art direction, motion design, video editing, sound design
REQUEST
To enhance an advanced suite
Biesse, for whom we have been working on corporate communications for some time, asked us to make the visual design and promo videos for their advanced suite: a coordinated software package to run and design all types of machining, control and planning of the entire manufacturing process.
PROPOSAL
Key word: engage
The project began by restyling the logos and icon design for the different software programmes, in order to standardize the visual of the suite with the consolidated visual identity of the brand. The motion design team created videos to present the advanced features of the different programmes and motivate the user to use the software in an engaging way.
MOTION GRAPHICS
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(E)motion(al) videos
To create explanatory and emotional videos, which could respond to the need to bring the potential customer closer to the advanced and multiple features of the software programmes.
For this purpose, we developed videos with a high level of involvement for the different programmes of the suite, focusing on the dynamism of the animations and on a rhythmic sound design.
VISUAL IDENTITY
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A great reality, a design suite
To differentiate and reinforce the identity of each software, we restyled the suite's icons, opting for a minimal design, which develops the various colours associated with the products, maintaining overall consistency with Biesse’s visual identity.
In parallel, we designed all the visual creativity related to online and offline advertising of the suite.
WORK TEAM
A-suite for Biesse
Fabio Bertozzi
Video Director
Gabriele Montinaro
Motion Designer
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