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RESTYLING BIANCALANI’S CORPORATE COMMUNICATION

art direction, graphic design, advertising campaign, website, catalogues, web analytics, copywriting, SEO, design and construction of a trade fair stand

REQUEST

To renew the company’s communication

Biancalani designs and manufactures special textile finishing machines and is a major reference in the textile industry.

In view of its participation in the ITMA fair in Barcelona, the company asked us to develop a coherent and modern corporate communication, functional to promote its machinery more effectively.

PROPOSAL

A concept and an advertising campaign to enhance the brand’s products

To communicate in a coordinated way the advanced technology that characterizes Biancalani's machines.
With this goal in mind, we created a suggestive and distinctive mood for the brand, conveyed through an advertising campaign carried out for the ITMA fair and through the main online and offline communication channels.

MOOD AND ADVERTISING

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Technology inspired by nature

Starting from the “Inspired by nature” headline, which refers to the natural elements used by textile finishing machines, we developed a mood that also visually expresses the link between technology and the forces of nature. This concept was then applied to the advertising campaign designed for the brand: each machine was assigned a colour palette and an image with a naturalistic theme that portrays the specific treatment offered by the product.

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BROCHURE

From concept to graphic design

The brochures created by our graphic designers are in line with the new mood of corporate communication: the advantages of Biancalani products are told clearly and carefully, with a visual that reflects the natural elements to which they are linked.

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WEBSITE

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The leading product

A multilingual and SEO-friendly site that aims to enhance the single product pages and to attract Biancalani’s international target audience. A functional tool that is consistent with the brand’s image, capable of highlighting the specific technical features of the products, leaving room for suggestions, thanks to an elegant look and animations that make navigation dynamic.

STAND DESIGN

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Living the brand experience

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The mood developed for Biancalani was also applied to the stand design for the ITMA 2019 fair. The volumes and structures designed meet the operational needs, multimedia totems display the machining processes, the suspended signs inspired by the logo and the curved ceiling of the meeting area are a visual reference to the fluidity of the treated fabrics. Each element of the exhibition space has been designed to emphasize the company’s history and technologies, through an impressive and original layout, consistent with the new coordinated image.

WORK TEAM

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Carlo Beccatti
Creative Director

Valentina Giardini
Project Manager

Monica Nardini
Art Director

Francesca Oliva
Creative Designer

Michele Marchionni
Interior Designer

Angelica Parisi
Web Designer

Alessandro Sansottera
Front-end Developer

Simone Montanari
Web Developer

Laura Sorbini
SEO & Web Analyst

Vittoria Podrini
Copywriter

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