REPOSITIONING AND INTEGRATED COMMUNICATION FOR ITALSTAND
brand identity, art direction, copywriting, graphic design, catalogues, social media marketing, website, SEO, web analytics
Redesigning (y)our future starting with the Brand
Italstand is an Italian company that has been designing and creating customized solutions for the exhibition of brands, products and services since 1983: exhibition stands, showrooms, temporary shops, furnishing systems and setups for events and commercial and exhibition spaces.
This dynamic company felt the need to review its communication strategy and digital presence.
We worked on a project to renew and enhance Italstand’s image and visibility by focusing on the company’s main communication channels: a new brand identity, the restyling of the website, the creation of a content strategy for the various social channels.
An evolution that transfers to the outside world the company's attitude, its ability and courage to transform itself, and the desire to share the path of change with its public.
We love (y)our job
The relationship between Italstand and its stakeholders is the most important and strategic communication asset.
With this in mind, we identified a new communication concept that (re)positions Italstand in the market with a message that puts the concept of love back at the centre: love for work (ours - “our” and everyone else’s - “your”), love for people, creativity and planning.
The concept becomes a call to action for client companies and for all internal and external stakeholders (employees, co-workers, suppliers) who are intercepted and struck by a message with a strong emotional appeal.
The rebranding operation itself can be read and told through this concept.
An unbreakable bond
The logo created reflects the concept: Italstand's world (made up of people, values, history, know-how...) meets the outside world and, from this bond, the image of two overlapping hearts is built, symbolizing the unbreakable and harmonious relationship that the company is able to create with all its stakeholders.
This phase also saw the development of the Brand manual and the graphic and communication elements that distinguish Italstand’s coordinated image: the logo, the fonts, the colour palettes, the style of the images and the various offline and online applications.
SOCIAL MEDIA STRATEGY
Strategist & Copywriter
SEO & Web Analyst
SEO & Copywriter
Erica Del Dente
Social Media Strategist