Italstand
REPOSITIONING AND INTEGRATED COMMUNICATION FOR ITALSTAND
brand identity, art direction, copywriting, graphic design, catalogues, social media marketing, website, SEO, web analytics
Redesigning (y)our future starting with the Brand
Italstand is an Italian company that has been designing and creating customized solutions for the exhibition of brands, products and services since 1983: exhibition stands, showrooms, temporary shops, furnishing systems and setups for events and commercial and exhibition spaces.
This dynamic company felt the need to review its communication strategy and digital presence.
We worked on a project to renew and enhance Italstand’s image and visibility by focusing on the company’s main communication channels: a new brand identity, the restyling of the website, the creation of a content strategy for the various social channels.
An evolution that transfers to the outside world the company's attitude, its ability and courage to transform itself, and the desire to share the path of change with its public.
CONCEPT
We love (y)our job
The relationship between Italstand and its stakeholders is the most important and strategic communication asset.
With this in mind, we identified a new communication concept that (re)positions Italstand in the market with a message that puts the concept of love back at the centre: love for work (ours - “our” and everyone else’s - “your”), love for people, creativity and planning.
The concept becomes a call to action for client companies and for all internal and external stakeholders (employees, co-workers, suppliers) who are intercepted and struck by a message with a strong emotional appeal.
The rebranding operation itself can be read and told through this concept.
BRAND IDENTITY
An unbreakable bond
The logo created reflects the concept: Italstand's world (made up of people, values, history, know-how...) meets the outside world and, from this bond, the image of two overlapping hearts is built, symbolizing the unbreakable and harmonious relationship that the company is able to create with all its stakeholders.
This phase also saw the development of the Brand manual and the graphic and communication elements that distinguish Italstand’s coordinated image: the logo, the fonts, the colour palettes, the style of the images and the various offline and online applications.
WEBSITE
Set-ups at the forefront
During the rebranding process, we created the new website: a comprehensive digital tool that enhances the brand identity and communicates Italstand’s services and working method in a coherent and functional way. The proposal is based on an essential, geometric and linear design, made fresh and dynamic by the harmonious play of colours and images. The use of the content is pleasant and intuitive, thanks to the short but powerful messages and text content, which lead towards an emotional narration. Italstand’s achievements have a place of prominence on the site, being the most visible, tangible and appreciable aspect for users.
SOCIAL MEDIA STRATEGY
Sharing visions, values and projects
The content and social media strategy developed for Italstand takes its cue from the presentation of the new logo and the introduction of the concept that renews the company's mission/vision, laying the foundations for future communication and editorial planning.
We identified the topics to be developed within the editorial plan to ensure consistency and variety and designed a launch strategy to communicate the rebranding project.
Alice Nardini
Project Manager
Marco Merloni
Art Director
Vittoria Podrini
Strategist & Copywriter
Alessandro Furlani
Graphic Designer
Silvia Borghetto
Graphic Designer
Lucia Galanti
Web Designer
Irene Boschi
Web Developer
Laura Sorbini
SEO & Web Analyst
Elena Mei
SEO & Copywriter
Erica Del Dente
Social Media Strategist
