Borgo Paglianetto
GRAPHIC DESIGN AND EXHIBITION STANDS FOR BORGO PAGLIANETTO
art direction, graphic design, interior design, brand identity
Restyling of labels and stand for the Vinitaly exhibition
Borgo Paglianetto, one of the key players of the Marche region in the wine market, produces superior quality wines that reflect the authenticity and richness of the territory. With a view to developing its brand image, the company asked us to restyle its wine labels and design its stand for Vinitaly, one of the most significant events in the wine industry.
We took on the challenge by proposing tailor-made solutions that met Borgo Paglianetto’s expectations. The project embraced the visual renewal of the labels, focusing particularly on the choice of materials and colours to best reflect the elegance and quality of the wines. The design of the stand for Vinitaly followed the same stylistic direction, communicating an authentic and premium positioning at the same time.
To communicate excellence through the packaging and the stand
Market positioning through label design
The new labels stand out for their elegance and refined play of colours and materials, specially chosen to emphasise the premium positioning of Borgo Paglianetto wines. The design incorporates symbolic graphic elements, such as lines evoking rows of vines, a strong visual reminder of the land and origins of each bottle.
A stage for excellence
Every detail of the stand, from the choice of materials to the layout of the wines, was designed by our interior and graphic designers to create an elegant, immersive and engaging experience for visitors.
The focus was particularly on the display of the bottles, arranged on a pedestal to narrate and visually enhance the wide and heterogeneous range of Borgo Paglianetto wines: a true exploratory journey to discover the excellence of the winery.
