Carlo Beccatti
Creative Director
Valentina Giardini
Project Manager
Fabio Bertozzi
Digital Creative Director & Front-end Developer
Giulia Gerini
Web Designer
sito web, user experience, user interface, web design, web development, web analytics, art direction
Biesse Group is a world leader in the manufacture of tools and machinery for the furniture industry. Due to the Covid-19 emergency, the company suddenly found itself, like many others, having to suspend business meetings, events, trade fairs, training courses and business relations. For a group of this size, which has multiple Business Units and operates in 120 countries around the world with more than 300 agents and retailers and 39 branches, it was vital to redesign and activate alternative models and tools capable of supporting the development of the business and its many activities in a short time.
Biesse Digital Arena: the digital place to be
Biesse Digital Arena is a platform designed to be dynamic, flexible, and perfectly adaptable to the company’s needs and changing market conditions. A tool that can also integrate with other external services and providers, creating a single large digital communication ecosystem that allows the company to connect and interact with all its (internal and external) audiences and users to take advantage of numerous contents and features.
Within the Biesse Digital Arena, we developed an archive of digital content that can be used by the user on demand and looked up through fully customisable search parameters.
Through the platform, Biesse Group is able to independently manage and organise online events and formats - webinars, one-to-one meetings, demos - which can be broadcast in live streaming, allowing users to connect and interact in real time with company contacts.
All scheduled events and activities can be looked up through the calendar tool that allows users to view and subscribe to events of their interest by filtering them by type, language, markets, and other fully customisable search parameters.
We incorporated booking functions into the platform to simplify back-office activities to support the organisation of physical events: from transport to overnight stays, all secretarial, hospitality and logistics activities can be carefully planned and managed within Biesse Digital Arena.
The platform offers the possibility to customise and limit the visibility and use of features and content by users, ensuring a different level of access and consultation according to the type of account.
Digital Gladiators
Carlo Beccatti
Creative Director
Valentina Giardini
Project Manager
Fabio Bertozzi
Digital Creative Director & Front-end Developer
Giulia Gerini
Web Designer
Andrea Aratari
Back-end Developer
Simone Montanari
Back-end Developer
Laura Sorbini
Web Analyst
Chiara Cocon
Graphic Designer
Claudio Zanotti
Art Director
Marco Merloni
Art Director
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