design and construction of exhibition stands, graphic design, app design, app development
Xylem is a New York-based international company that offers water and Oil&Gas treatment and transport solutions through its multiple brands.
This important company, a global partner of Manchester City, contacted our team in Dubai to design exhibition stands for two major annual events: Wetex in Dubai and Adipec in Abu Dhabi. On the occasion of these trade fairs, there was also the need to create a dynamic tool that would allow Xylem to present all its products and services in a functional way.
We designed two custom exhibition areas to enhance the brand’s strong identity and the products presented at the fair.
In addition, to disseminate the company’s offer in an innovative and engaging way, our team developed an app that can make browsing the product catalogue efficient and enjoyable and store user data for commercial purposes.
Customized exhibition areas to tell the brand’s story
Our work in designing and setting up exhibition stands for Wetex and Adipec was in line with the visual guidelines defined by Xylem. The aim was to disseminate the brand in a comprehensive way, adapting it to the different operating contexts of the two Middle Eastern fairs.
Functional and engaging navigation
Developed for iOS and Android, we designed the app as a virtual catalogue and, at the same time, a commercial tool. Therefore, we created a highly interactive app that allows the company to clearly and dynamically illustrate the multiple solutions offered by storing user data and the users to delve into the technical details of the products, through a smooth and engaging navigation experience.
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