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VISUAL IDENTITY FOR THE ROBOPAC DEALER MEETING

art direction, graphic design, visual identity, motion graphic design, event preparation

REQUEST

Coordinated image for the Dealer Meeting

For years, we have been responsible for the corporate communication of Robopac, a global leader in packaging and logistics technologies.
For the annual meeting of its global distributors, the company asked us to design the visual identity of the event and create all the communication tools related to the Dealer Meeting.

PROPOSAL

The visual design dedicated to the networking event

Starting from the headline of the event, “Share the change”, we developed a visual identity that would express concepts such as connection and state-of-the-art. Our idea, shared with Robopac, was to enhance the technological innovation and international networking that characterize the company and the event itself.

GRAPHIC DESIGN

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A well-rounded visual identity

To represent the company’s values and expansion, we created a distinctive visual design, which through the symbolic element of the globe would illustrate the purpose of the event: to share and disseminate Robopac's success stories as role models for all distributors.

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Developing this graphic mood, we created a coordinated image that was then applied to all online and offline communication tools: from the digital application form and the welcome kit for meeting participants to roll-ups and signs.

MOTION GRAPHICS

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Play video

Share the change, share the vision

We created a motion graphic video for the event's lead wall, which conveyed the key concept of the meeting: the importance of sharing a global vision of innovation, change and technology.

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  • video-for-robopac-dealer-meeting-acanto
  • acanto-corporate-brand-identity-robopac-dealer-meeting
WORK TEAM

Networking team

Carlo Beccatti
Creative Director

Alice Nardini
Project Manager

Lucia Galanti
Art Director

Francesca Oliva
Graphic Designer

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