Via Veneto
BRAND STRATEGY AND WEBSITE FOR VIA VENETO
brand strategy, visual identity, website, web design, social strategy, copywriting, SEO, analytics
To create a recognizable brand identity
Via Veneto is a brand of Italian bicycles of great quality and exclusive design born in 2007. A product line that expresses the elegance and style of the Dolce Vita of the 1960’s revisited in a modern key.
The company turned to us to transform these iconic bicycles into a recognizable brand.
Starting from Via Veneto’s history, values and imagery, we built an effective, clear, engaging and credible brand identity for consumers.With a content strategy document, we clearly defined Via Veneto’s look, tone of voice and new mood, laying the foundations for the restyling of all digital touchpoints. At the same time, we developed a social media strategy to make its presence on Facebook and Instagram channels more attractive, engaging and interactive.
From product to lifestyle brand
MOOD
We are as we were
La Dolce Vita is the value, style and narrative reference of Via Veneto bicycles, as expressed in the brand name itself. A period characterized by effervescence, style, elegance, vitality, creativity, freedom, faith in the future, light-heartedness and a desire to enjoy life.
These are the values that have been recovered, updated and incorporated into the narrative in terms of both content, style and representation.
WEBSITE
Between nostalgia and future
The new identity of the Via Veneto line has been reflected in the restyling of the website: retro elements, such as the graceful typography and pastel colours, find their balance in a fresh, dynamic and modern layout that leaves plenty of room for images.
This stylistic line is also reflected in the storytelling of the individual products: we have given an identity to each bicycle, highlighting its characteristics, strengths and history with a light, simple and exciting tone of voice.
SOCIAL STRATEGY
A journey into the social world
The journey into the world of Via Veneto continued on the social platforms where we created a social strategy document dedicated to the Facebook and Instagram channels: from the tone of voice to the use of visuals, from the use of hashtags to the proposal of editorial columns to encourage community involvement. The document also includes a section dedicated to Via Veneto’s Italian and international dealers: a presentation of each point of sale to inform users and highlight the brand’s cosmopolitan soul.
Carlo Piazzesi
Creative Director
Camilla Dolcini
Project Manager
Vittoria Prodrini
Brand Strategist
Lucia Galanti
Web Designer
Giulia Gerini
Web Designer
Irene Boschi
Web Developer
Debora Vallicelli
Graphic Designer
Vittoria Beci
Social Media Strategist & Copywriter
Laura Sorbini
SEO & Web Analyst
