BRAND STRATEGY AND WEBSITE FOR VIA VENETO
brand strategy, visual identity, website, web design, social strategy, copywriting, SEO, analytics
To create a recognizable brand identity
Via Veneto is a brand of Italian bicycles of great quality and exclusive design born in 2007. A product line that expresses the elegance and style of the Dolce Vita of the 1960’s revisited in a modern key.
The company turned to us to transform these iconic bicycles into a recognizable brand.
Starting from Via Veneto’s history, values and imagery, we built an effective, clear, engaging and credible brand identity for consumers.With a content strategy document, we clearly defined Via Veneto’s look, tone of voice and new mood, laying the foundations for the restyling of all digital touchpoints. At the same time, we developed a social media strategy to make its presence on Facebook and Instagram channels more attractive, engaging and interactive.
From product to lifestyle brand
We are as we were
La Dolce Vita is the value, style and narrative reference of Via Veneto bicycles, as expressed in the brand name itself. A period characterized by effervescence, style, elegance, vitality, creativity, freedom, faith in the future, light-heartedness and a desire to enjoy life.
These are the values that have been recovered, updated and incorporated into the narrative in terms of both content, style and representation.
Between nostalgia and future
The new identity of the Via Veneto line has been reflected in the restyling of the website: retro elements, such as the graceful typography and pastel colours, find their balance in a fresh, dynamic and modern layout that leaves plenty of room for images.
This stylistic line is also reflected in the storytelling of the individual products: we have given an identity to each bicycle, highlighting its characteristics, strengths and history with a light, simple and exciting tone of voice.
Social Media Strategist & Copywriter
SEO & Web Analyst