strategy design emotion
via-veneto-brand-strategy-acanto
v
i
a
v
e
n
e
t
o

BRAND STRATEGY AND WEBSITE FOR VIA VENETO

brand strategy, visual identity, website, web design, social strategy, copywriting, SEO, analytics

REQUEST

To create a recognizable brand identity

Via Veneto is a brand of Italian bicycles of great quality and exclusive design born in 2007. A product line that expresses the elegance and style of the Dolce Vita of the 1960’s revisited in a modern key.
The company turned to us to transform these iconic bicycles into a recognizable brand.

PROPOSAL

From product to lifestyle

Starting from Via Veneto’s history, values and imagery, we built an effective, clear, engaging and credible brand identity for consumers.
With a content strategy document, we clearly defined Via Veneto’s look, tone of voice and new mood, laying the foundations for the restyling of all digital touchpoints. At the same time, we developed a social media strategy to make its presence on Facebook and Instagram channels more attractive, engaging and interactive.

MOOD

via-veneto-brand-identity-creation-acanto

We are as we were

La Dolce Vita is the value, style and narrative reference of Via Veneto bicycles, as expressed in the brand name itself. A period characterized by effervescence, style, elegance, vitality, creativity, freedom, faith in the future, light-heartedness and a desire to enjoy life.
These are the values that have been recovered, updated and incorporated into the narrative in terms of both content, style and representation.

new-brand-identity-via-veneto-bikes-acanto

WEBSITE

seo-friendly-website-acanto-creative-agency-for-via-veneto

Between nostalgia and the future

The new identity of the Via Veneto line has been reflected in the restyling of the website: retro elements, such as the graceful typography and pastel colours, find their balance in a fresh, dynamic and modern layout that leaves plenty of room for images.
This stylistic line is also reflected in the storytelling of the individual products: we have given an identity to each bicycle, highlighting its characteristics, strengths and history with a light, simple and exciting tone of voice.

tracking-website-via-veneto-bicycles-acanto

SOCIAL STRATEGY

  • google-analytics-setup-via-veneto-website-acanto
  • tracking-lead-generation-website-acanto
  • content-strategy-via-veneto-acanto

A journey into the social world

The journey into the world of Via Veneto continued on the social platforms where we created a social strategy document dedicated to the Facebook and Instagram channels: from the tone of voice to the use of visuals, from the use of hashtags to the proposal of editorial columns to encourage community involvement. The document also includes a section dedicated to Via Veneto’s Italian and international dealers: a presentation of each point of sale to inform users and highlight the brand’s cosmopolitan soul.

TEAM

Creative minds on wheels

Carlo Piazzesi
Creative Director

Camilla Dolcini
Project Manager

Vittoria Prodrini
Brand Strategist

Lucia Galanti
Web Designer

Giulia Gerini
Web Designer

Irene Boschi
Web Developer

Debora Vallicelli
Graphic Designer

Vittoria Beci
Social Media Strategist & Copywriter

Laura Sorbini
SEO & Web Analyst

You don't know what you're missing!

This computer can't support some features of our website. Reload the page, and you will have access to a dedicated version.

Scroll