Digital personal branding: communication project for Dr. Mauro Fradeani
art direction, website, web design, SEO & web analytics, social strategy
To communicate an excellent professional
Dr. Mauro Fradeani represents the excellence of specialist functional and aesthetic dentistry, being recognised as one of the best prosthetists in the world and one of the most influential authors and scientific speakers in the international arena. Given the large number and specificity of the activities carried out by the doctor and his office - from clinical work to publications and training courses - it became necessary to create a digital communication ecosystem capable of organizing the contents and conveying all the specialist, technical and training know-how to the different targets (patients, dentists, scientific community).
We carried out a graphic restyling and SEO & web analysis project that involved all the web platforms used by Dr. Fradeani to communicate his services. We linked this work to the development of a social strategy to enhance the presence and reputation of the Fradeani office on social networks, highlighting the quality of its services and increasing user engagement and consideration.
A clear, distinctive and coherent digital positioning
Competence and innovation for the benefit of patients
We redesigned the design and content experience of the Fradeani clinic website based on the concepts of professionalism, innovation and patient care.
A clean, rigorous and essential layout that brings out the effectiveness of the treatments with immediate clarity, also through the use of before/after photographic testimonials.
Fonts, colours and graphic elements were designed to maintain and strengthen the recognition of the Fradeani brand and encourage clear and dynamic use of the contents by users.
Professionals at the forefront
As part of the website restyling project, we carried out an ad hoc photo shoot dedicated to Dr. Fradeani and all his staff members.
Everyone was portrayed with a half-length shot to make the most of their expressiveness and physicality and to convey the feeling of closeness and attention to the patient.
SOCIAL STRATEGY & BLOG
Be professional also on social media!
In order to consolidate and strengthen Dr. Fradeani's digital presence, we developed a content & social strategy guide document dedicated to the Facebook and Instagram channels: from the definition of the editorial plan to the tone of voice, from the use of the most effective hashtags to the layout proposals to the creation of editorial content to be used in the "Focus On" blog section of the website dedicated to news and in-depth analysis of the sector.
LANDING PAGE APP
GETApp is the digital transposition of Dr. Fradeani's working method that guides dentists in formulating the ideal treatment plan for their patients. An extremely advanced and specialized clinical tool, conveyed within a dedicated landing page that we redesigned and enhanced in terms of graphic design and SEO.