Valentina Giardini
Project Manager
Carlo Piazzesi
Creative Director
Irene Boschi
Web Designer & Front-end Developer
Simone Montanari
Back-end Developer
art direction, sito web, web design, SEO & web analytics, social strategy
Dr. Mauro Fradeani represents the excellence of specialist functional and aesthetic dentistry, being recognised as one of the best prosthetists in the world and one of the most influential authors and scientific speakers in the international arena. Given the large number and specificity of the activities carried out by the doctor and his office - from clinical work to publications and training courses - it became necessary to create a digital communication ecosystem capable of organizing the contents and conveying all the specialist, technical and training know-how to the different targets (patients, dentists, scientific community).
We carried out a graphic restyling and SEO & web analysis project that involved all the web platforms used by Dr. Fradeani to communicate his services. We linked this work to the development of a social strategy to enhance the presence and reputation of the Fradeani office on social networks, highlighting the quality of its services and increasing user engagement and consideration.
Competence and innovation for the benefit of patients
A clean, rigorous and essential layout that brings out the effectiveness of the treatments with immediate clarity, also through the use of before/after photographic testimonials.
Fonts, colours and graphic elements were designed to maintain and strengthen the recognition of the Fradeani brand and encourage clear and dynamic use of the contents by users.
Professionals at the forefront
Everyone was portrayed with a half-length shot to make the most of their expressiveness and physicality and to convey the feeling of closeness and attention to the patient.
Be professional also on social media!
GETApp!
GETApp is the digital transposition of Dr. Fradeani's working method that guides dentists in formulating the ideal treatment plan for their patients. An extremely advanced and specialized clinical tool, conveyed within a dedicated landing page that we redesigned and enhanced in terms of graphic design and SEO.
X-Ray of the Team
Valentina Giardini
Project Manager
Carlo Piazzesi
Creative Director
Irene Boschi
Web Designer & Front-end Developer
Simone Montanari
Back-end Developer
Sara Maria Buonsanti
Social Media Manager
Laura Sorbini
SEO & Web Analyst
Stefano Mancini
Photographer
Francesco Fabbri
Photographer
This computer can't support some features of our website. Reload the page, and you will have access to a dedicated version.