Fabio Bertozzi
Digital Art Director
Vittoria Podrini
Project Manager
Erica Del Dente
Copywriter & SEO Strategist
strategy design emotion
A website dedicated to the world of Gruppo Teddy retail
website, web design, SEO, copywriting
REQUEST
A website dedicated to the world of retail
Teddy is a leading Italian company in the world of retail and fast fashion. Gruppo Teddy includes brands such as Terranova, Rinascimento and Calliope. Three famous brands with stores all over the world. The collaboration with us was born and structured on a project dedicated to franchising, a fundamental part of the company’s identity. The requirement was to create a website designed for those - entrepreneurs and lessors - who want to work with Gruppo Teddy, by opening Terranova, Rinascimento or Calliope single-brand stores.
PROPOSAL
From Rimini to the world, a borderless business relationship
Joining Gruppo Teddy means sharing “the Dream” - work as an instrument of dignity, growth and happiness - and it is on this principle that we have based the creation of the project. Given the importance that franchising has for the company, this website is in all respects a key digital tool to reach a B2B audience worldwide.
FASHION WEBSITE
Communicating Gruppo Teddy through its brands
With this corporate website, we created a visual and graphic repositioning of the Group, whose values are reinforced by the identity of its brands. On its web pages, we wanted to recreate the typical atmosphere of the stores: images, videos, graphic elements and texts are the perfect frame in which to insert the most technical information, useful for business.
MOBILE LAYOUT
Embarking on a new adventure. Even from your mobile phone.
The organization and layout of the contents allow the user to navigate the website in a simple and intuitive way, without ever giving up dreaming along with Gruppo Teddy. The information and requirements to become a lessor are in fact inserted in content-rich layouts capable of transferring the group's values and the mood of the 3 brands.
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THE TEAM
Fast & Fashion Team
Laura Sorbini
SEO & Web Analyst
Alessandro Sansottera
Front-end developer
Simone Montanari
Back-end developer
Lucia Galanti
Web Designer
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