TO COMMUNICATE A TECHNOLOGICAL EXCELLENCE IN THE INDUSTRY: ROBOPAC’S TECHLAB
website, art direction, web design, SEO, rendering, modelling and digital sculpting
A web project for Robopac’s Techlab
Robopac is a brand of Aetna Group, a leading company in the industrial packaging sector with which we have been collaborating for years, carrying out institutional, brand and product communication projects.
The company entrusted us with the development of a website dedicated to the innovative Techlab service, the laboratory engaged in the research, development and testing of the best solutions for packaging and transporting palletised loads.
Techlab represents Robopac’s technological excellence and is increasingly transforming its plant into an international hub for innovation and research. The new website dedicated to the Techlab project must therefore, on the one hand, clearly and effectively present the services and advantages of the laboratory and, on the other, communicate the company’s standing and its focus on continuous product and process innovation.
To describe the innovation on a website
Clear content, technological look & feel, immersive experience
The website dedicated to Techlab is the synthesis of an integrated design between layout, content and experience.
A technological look & feel, in line with the company’s corporate image, capable of expressing Robopac’s strong technical and design know-how. A clear and easily accessible information and content architecture, also through the use of ad hoc designed images (photorealistic renderings, 3D models and icons).
A dynamic fruition experience, designed to immerse users in the constantly evolving world of Techlab.
Digital Art Director
SEO & Web Analyst