Fabio Bertozzi
Digital Art Director
Katia Fornaroli
Web Designer
Valentina Giardini
Project Manager
strategy design emotion
USER EXPERIENCE PER BOXCAD
art direction, UX e UI design
REQUEST
A 'user friendly' software interface
EXM is a Canadian company, leader in the field of electrical and electronic enclosures. Its BOXCAD software allows you to configure and order electrical boxes with custom sizes, accessories and hardware.
The company turned to our communication agency to restyle the BOXCAD logo and develop the B2B software interface.
PROPOSAL
A user-centered web app
With the aim of making the use of the software faster and more efficient, our designers created a new user experience and a new user interface for the web application. Through icon design, we were able to visually diversify the selection options, making the product's configuration user-friendly.
LOGO RESTYLING
A custom logo for a custom software
By restyling the logo, we visually described the function of the software, clearly expressing the possibility of product customization offered by BOXCAD. After a thorough analysis of the functionalities and the target, we developed a system of distinctive and immediately comprehensible icons.
FRONT-END DEVELOPMENT
Play video
Password: user experience design
This project was born from the need to develop an efficient, innovative and user-centered software. The new interface - responsive and intuitive - has helped EXM record a significant increase in the use of BOXCAD.
WORK TEAM
User-centered team
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