Alice Nardini
Project Manager
Marco Merloni
Art Director
Debora Vallicelli
Graphic Designer
strategy design emotion
VISUAL IDENTITY FOR WATERLOGIC’S CONFERENCE
art direction, graphic design, visual identity, 3D animation, gadget development, event preparation
REQUEST
A distinctive visual design for the 2019 Conference
Waterlogic, a global company specializing in the manufacture of purified water dispensers, asked us to design the visual identity of its annual conference.
The 2019 edition of the event, which aimed at strengthening the company’s relationship with its distributors around the world, was held in Prague and addressed the theme “Building Bridges”.
PROPOSAL
A dynamic, coordinated image
Working on the key concept of connection, we designed a dynamic and digital-oriented look, where every single element was designed and treated as an essential part of a coordinated, coherent and recognizable image.
GRAPHIC AND ANIMATION 3D
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Building Bridges, building connection
To present the location and the theme of the Conference in an original way, our team created a 3D animation focused on the link between Prague, known also as the City of a Hundred Bridges, and an event created to build strong relationships between a large number of distributors and a global company.
GRAPHIC DESIGN
United in respecting the environment
Once the graphic mood of the event had been developed, we reflected it through all the communication materials that we created: the Conference badges, containing the event programme, the walls and graphics of the stand, the branded gadgets and folders.
Each of these elements, respecting the company’s desire to support and promote the “plastic free” model, was created with recycled and recyclable materials.
THE TEAM
Team building
Maricel Sconocchia
Graphic Designer
Michele Crinella
3D Generalist
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