strategy design emotion
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MULTICHANNEL ADVERTISING CAMPAIGN FOR TEAMSYSTEM

advertising campaign, art direction, graphic design, copywriting, press pages, radio commercial, video production

REQUEST

To design the creativity of a multi-channel launch campaign

After a tender, we were chosen by TeamSystem to develop the creativity of the launch campaign for the new Incassa Subito service, a tool for cash advance on invoices issued, for start-ups and SMEs.

We started from a very specific brief: to communicate in an effective and engaging way the advantages of this digital solution, a “killer-application” of the FinTech market, created by the Italian leader in the production of management software for companies and professionals.

PROPOSAL

A dynamic, multi-subject concept and visual identity

To promote awareness of the new product, also working on the brand's authoritativeness and recognizability, we designed an integrated, dynamic and fresh communication, consistent with TeamSystem's colourful and smart mood.
Built mostly on copy-ad elements and on the visual and communicative power of words, multi-subject advertising has spread across the country by adapting to offline and online media: press, radio and video.

NATIONAL ADV CAMPAIGN

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  • press-advertising-incassa-subito-teamsystem-acanto
  • advertise-in-national-newspaper-acanto-teamsystem

How? Easy! Immediate!

Our project started with the creation of a dynamic multi-subject concept, where the selling proposition became the narrative and creative key element. The different figures in the visual element identify the product’s target audience and the copy “How? Easy! Immediate!”, through a narrative climax, accompanies the user in the discovery of the features and advantages of the service.

The creativity of the Incassa Subito campaign, smart and colourful, was designed by us to adapt perfectly to the main offline and online communication channels, and was then published on the press pages of the major Italian business newspapers, such as La Repubblica, Il Sole 24 Ore and Corriere della Sera.

RADIO AND VIDEO COMMERCIALS

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An innovative and surprising digital solution

We also worked on producing advertising videos for the major information websites and on creating a radio commercial, broadcast on two important radio stations in Italy: RDS and Radio 24. Both tools interpret and communicate in an integrated way the core message of the campaign: the speed, ease of use and the “amazing” effect of TeamSystem's new technological solution.

WORK TEAM

Multi-skilled team

Carlo Piazzesi
Creative Director

Vittoria Podrini
Project Manager & Copywriter

Marco Merloni
Art director

Fabio Bertozzi
Motion Graphic Designer

Silvia Borghetto
Creative Designer

Maricel Sconocchia
Graphic Designer

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