COMMUNICATION AND PR FOR THE MARCHE REGION
brand identity, art direction, events, PR, copywriting, graphic design, adv., social media marketing, web design, videos
The Marche Region in Dubai: inside and outside Expo 2020
During the six months of the World Expo held in Dubai from October 2021 to March 2022, the Marche Region was also active and present with several initiatives and events that focused especially on the week dedicated to our Region from 20 to 26 February 2022.
We were chosen by the Region to coordinate, develop and oversee communication activities inside and outside Expo 2020.
For the Region's participation in the Expo, we were responsible for: the web design and copy of the dedicated website, the design of the “Marche Land of Excellence” logo and the development of the brand identity, the coordination of communication activities relating to events inside and outside the Italy Pavilion of the various participating Marche-based companies, the production of videos and photos broadcast on the official channels of the Marche region, the organisation of an international press conference to present the Marche Week.
Marche Land of Excellence
In order to enhance the concept of an area rich in “excellent” businesses in the various production sectors worldwide, we designed the new “Marche Land of Excellence” brand for the Marche Region.
In designing the logo, we decided to use an ad-hoc creative font, a unique and identifiable solution, extremely readable and easy to remember, with aesthetic characteristics that communicate strength and solidity.
The three colours of the Italian flag (tricolore), which underlines the logo, enhances and conveys the message of Italian identity and Made in Italy, a guarantee of creativity, quality and professionalism at an international level.
EVENTS, PR AND WEBSITE
The Marche Week
Our adventure at the Expo, which began months ago as technical supporter of the Italian Pavilion, has led us to experience at first hand the presence of our region at the World Expo in Dubai during the Week dedicated to Marche, an opportunity to show the world the excellence, beauty, and typical know-how of our territory.
We have worked on the website dedicated to this important participation, dealing with the architecture of the information, the reworking and collection of content and the web design of the different sections.
In collaboration with the Yaya agency, we organised the international press conference for the presentation of the Marche Week.
During those 7 days, we followed the events of the Marche-based companies, inside and outside the Expo, producing videos and photos used in various digital channels.