Carlo Beccatti
Creative Director
Alice Nardini
Project Manager
Monica Nardini
Art director
strategy design emotion
ADVERTISING CAMPAIGN FOR MARCHE MULTISERVIZI
advertising campaign, graphic design, copywriting, dynamic advertising
REQUEST
To promote the quality of the water supply service and environmental sustainability
For more than ten years we have been responsible for the offline communication of Marche Multiservizi, a public utility company engaged in integrated water cycle management, environmental health services and methane gas distribution. This important Italian company asked us to carry out an advertising campaign to make citizens aware of simple environmental protection practices, such as drinking tap water to reduce the use of plastic.
PROPOSAL
A plastic-free campaign
For this environmentally sustainable project, we worked on an advertising campaign consistent with the company’s image and goal: to communicate clearly and convincingly the good quality of “zero km” tap water, controlled and supplied by Marche Multiservizi. A safe, sustainable and affordable resource, whose consumption has been enhanced also in the light of the contribution that this small gesture makes to the transition from a linear to a circular economy.
COMMUNICATION MOOD AND ADVERTISING CAMPAIGN
Plastic? Water under the bridge!
Our work began with the design of a simple and effective graphic concept and mood, which would express the message of environmental protection while promoting the knowledge and use of local water resources. Plastic? Water under the bridge” (“Plastic? Acqua passata”) is the headline we developed for this campaign, inviting users to drink the - good and safe - tap water supplied by Marche Multiservizi, to reduce the use of plastic.
GRAPHIC DESIGN
Small gestures in favour of the environment
The visual we developed for the plastic-free advertising campaign of Marche Multiservizi was then conveyed on various communication tools: posters and flyers, company envelopes, banners, advertising pages and dynamic advertising. Multiple means to amplify this important message and remember how even small daily actions can determine a concrete change in favour of the environment.
WORK TEAM
Plastic-Free Team
Francesca Oliva
Creative Designer
Katia Fornaroli
Art director
Vittoria Podrini
Copywriter
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