SOCIAL MEDIA STRATEGY FOR CELLI GROUP
social strategy, social media marketing
A social communication ecosystem for B2B
Founded in Rimini in 1974, Celli S.p.A. is a company that, in its more than 40 years of history, has evolved and grown, leading to the acquisition of major companies that have enabled it to gain a leading position in the beverage industry.
Today, Celli products are exported to more than 100 countries and the company has developed into a solid international Group.
We were contacted to reorganise the company’s presence and manage its social media starting from its founding and differentiating values.
Our work started with the creation of a social strategy document that allowed us to create a clear, coherent and recognisable social communication ecosystem in terms of communication identity (visual, tone of voice).
We then identified a claim built on the concept of “being Celli Group”, which is reflected in all of the company’s attributes/values and communicates them in a simple and direct way.
Disseminating the company’s culture, to narrate and position itself with LinkedIn
Digitalisation, sustainability, hydration and socialisation: based on these pillars, we developed an open narrative grid, a matrix that allowed us to address and tell the values and assets of the Celli Group.
Several editorial columns were developed to tell the stories of the company’s products, companies, employees and values on LinkedIn and Facebook channels.
LinkedIn proved to be the most important means of interaction and promotion to increase the company’s visibility and make Celli Group's business known to the most relevant targets. Constant monitoring allows us to identify the most interesting content for users and to propose new ones, exploiting the full potential of the social network.
A company profile was later opened on the Instagram platform with the aim of further increasing the visibility and notoriety of the company and its products and to give users an additional point of contact with the Celli Group.