Camilla Dolcini
Project Manager
Fabio Bertozzi
Digital Creative Director
Giulia Gerini
Web Designer
Alessandro Sansottera
Front-end Developer
strategy design emotion
PRO NETWORK: B2B PORTAL FOR ATLAS CONCORDE USA
website, web design, SEO & web analytics, graphic design
REQUEST
An internal digital marketing project
Atlas Concorde USA is the Brand of Atlas Concorde Group, the first Italian ceramic group in the world that operates in the US market. The company, with which we have been collaborating since 2018, asked us to design a digital tool capable of managing, speeding up and optimising the relationships and the exchange of information and content with its professional network made up of designers, architects, retailers and distributors.
PROPOSAL
Pro Network: a portal for professionals
A fully customised B2B platform, designed to host, guide and assist Atlas Concorde USA’s network of customers and partners within a dedicated area with exclusive content and services: webinars, courses, training, videos, materials and digital documents on products and collections.
It’s not just a technical tool, but a commercial and communication channel complementary to the corporate website, designed to boost business through greater involvement of the network and the generation of qualified leads.
FUNCTIONALITY
Play video
Technical features and user experience
Within the platform, we developed a number of fully customised features: a reserved area, a calendar to allow users to view and participate in online events, download exclusive product content, and registration and contact forms differentiated according to the nature of the lead. The platform has also been integrated with other management and commercial software used by the company in order to create an ecosystem of accessible functions and services and offer users a clear and effective user experience.
LOOK & FEEL
Preparing the Brand for B2B
The Brand’s corporate image was adapted to the functions and purposes of the new portal: while maintaining the Brand’s stylistic assets of reference (colour, font, style of icons), we created a graphic design that can clearly convey the content and information and to enhance the different calls to action, favouring a navigation experience that is aesthetically compelling and in line with Atlas Concorde’s emotional mood.
BROCHURE
The portal in a brochure
The contents of the platform were then redesigned into a brochure, transferring the interactive and dynamic navigation experience of the portal onto paper.
TEAM
Pro Team
Simone Montanari
Back-end Developer
Irene Boschi
User Experience Designer
Laura Sorbini
SEO & Web Analyst
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