strategy design emotion
b2b-portal-atlas-concorde-usa-acanto
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PRO NETWORK: B2B PORTAL FOR ATLAS CONCORDE USA

website, web design, SEO & web analytics, graphic design

REQUEST

An internal digital marketing project

Atlas Concorde USA is the Brand of Atlas Concorde Group, the first Italian ceramic group in the world that operates in the US market. The company, with which we have been collaborating since 2018, asked us to design a digital tool capable of managing, speeding up and optimising the relationships and the exchange of information and content with its professional network made up of designers, architects, retailers and distributors.

PROPOSAL

Pro Network: a portal for professionals

A fully customised B2B platform, designed to host, guide and assist Atlas Concorde USA’s network of customers and partners within a dedicated area with exclusive content and services: webinars, courses, training, videos, materials and digital documents on products and collections.
It’s not just a technical tool, but a commercial and communication channel complementary to the corporate website, designed to boost business through greater involvement of the network and the generation of qualified leads.

FUNCTIONALITY

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Play video

Technical features and user experience

Within the platform, we developed a number of fully customised features: a reserved area, a calendar to allow users to view and participate in online events, download exclusive product content, and registration and contact forms differentiated according to the nature of the lead. The platform has also been integrated with other management and commercial software used by the company in order to create an ecosystem of accessible functions and services and offer users a clear and effective user experience.

LOOK & FEEL

acusa-pro-network-b2b-portal-acanto

Preparing the Brand for B2B

The Brand’s corporate image was adapted to the functions and purposes of the new portal: while maintaining the Brand’s stylistic assets of reference (colour, font, style of icons), we created a graphic design that can clearly convey the content and information and to enhance the different calls to action, favouring a navigation experience that is aesthetically compelling and in line with Atlas Concorde’s emotional mood.

b2b-portal-generation-qualified-leads-acanto
portal-generation-leads-atlas-concorde-usa-acanto
b2b-generation-leads-acanto-creative-agency

BROCHURE

  • user-experience-b2b-platform-design-acanto
  • user-experience-per-b2b-generation-leads-acanto
  • user-experience-per-b2b-generation-leads-acusa

The portal in a brochure

The contents of the platform were then redesigned into a brochure, transferring the interactive and dynamic navigation experience of the portal onto paper.

TEAM

Pro Team

Camilla Dolcini
Project Manager

Fabio Bertozzi
Digital Creative Director

Giulia Gerini
Web Designer

Alessandro Sansottera
Front-end Developer

Simone Montanari
Back-end Developer

Irene Boschi
User Experience Designer

Laura Sorbini
SEO & Web Analyst

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