MOTION GRAPHIC DESIGN FOR UTILIQO
art direction, motion design, video editing, sound design, copywriting
To present the benefits of a smart and innovative software
Utiliqo is a management tool for tour operators and travel agencies designed and developed by Wavecode, a software house specialising in IT solutions for the tourism market.
The company, born in one of the major Italian tour operators, asked us to create two videos through which to promote the advantages of the new software: technology, comprehensiveness and flexibility, to meet the multiple needs of business in the sector.
To clearly and engagingly communicate Utiliqo’s advanced features and Wavecode’s solid experience in the travel world. To achieve this, we created two motion graphics of great visual impact, which enhance the benefits of the software and the company’s know-how.
An advanced product told in motion graphics
MOOD AND GRAPHIC DESIGN
Utiliqo, the management tool of the future
The project began with the creation of a dynamic communicative mood, consistent with the performance of the product. Working on the concept of cutting-edge technology, we created a smart and flexible look, capable of reflecting and enhancing, through the combinations of colour palettes and original graphics, the modernity and accessibility of the management tool.
STORYBOARD AND VIDEOTELLING
Dynamism at the heart of the narrative
From copy to script, from storyboard to animation and editing, our team took care of all the video processing steps for Utiliqo. By carefully assembling graphics and storytelling, 2D and 3D animations, music and voice over, we developed a rhythmic, fluid and impactful videotelling that communicates the quality and reliability of the product.
VISUAL DESIGN AND MOTION GRAPHICS
Advanced technology “in motion”
Just as the graphic interface and the management features are designed to be user-friendly and to minimize learning times, the videos are designed to tell, in a coherent, intuitive and engaging way, the advantages of an advanced software capable of addressing the multiple needs of a business that is constantly evolving, from present to future.