Carlo Piazzesi
Creative director
Katia Fornaroli
Art director
Alice Nardini
Account & Project Manager
Luca Bartolini
3D Manager
strategy design emotion
ANAUNIA: IMMAGINI IN RENDERING E CATALOGO PER IL LANCIO DELLA NUOVA COLLEZIONE
art direction, interior design, rendering, styling, graphic design, catalogo, brochure
Request
Launch of the new collection
Anaunia is a leading Italian company in the design, construction and installation of manoeuvrable walls. They turned to us for the launch of the new FreeSpace Collection, the company's top-of-the-range line, created to arrange any space in a dynamic, flexible and functional way.
Proposal
Space for images
For the project to launch the FreeSpace Collection, we created the Catalogue and Product Brochure from the design of photorealistic renderings. A communication based on a story through images and settings capable of conveying the feeling of fully customisable spaces, within an area of minimalist and refined taste.
Rendering
Enhancing the product through settings
The design of the virtual environments required to display the product’s features (design, elegance, versatility and modularity) was central to the project for Anaunia. Every setting was totally designed by our team through a careful interior design and creative styling work capable of enhancing all the compositional possibilities of the products of the FreeSpace line.
Graphic design
Catalogue and brochure
The photorealistic renders designed by our team were used in the Catalogue and in the Brochure for the presentation of the collection. This art direction & graphic design work privileged the choice of an essential, clean and elegant graphic layout, in line with the Brand’s stylistic and chromatic coordinates.
WORK TEAM
A-team
Michele Crinella
3D Generalist
Alice Procaccini
Interior Designer
Alessio Santino
3D Generalist
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