Digital experience e web design
Websites, blogs, e-commerce, institutional portals, Apps... are more than just communication tools: they are the opportunity to let your visitors experience unique and interactive digital experiences.
Each project starts from listening to the client's needs and setting the goals to determine their functionality and complexity.
We let ourselves be inspired by the trends of the moment and apply them in our work, always seeking a harmony between aesthetics, strategy and technology. The accuracy of design allows us to communicate the essence of a brand, the definition of the flows is necessary to make UX simple, the choice of animations makes navigation enjoyable, while analysis and performance optimisation make them functional, fast and optimised work tools.
Analytics
Web analytics allows you to monitor the progress of a website to record user actions and behaviour, but also to improve user experience and performance.
The tools used and the type of reporting can vary according to the needs of the project. For B2B companies, it can be interesting to focus on visitors, to know the name of the company they work for and which content they interact with the most. However, in the case of e-commerce, it is more important to understand which are the most sold products, which is the average receipt, how many occasional buyers and how many recursive buyers there are, what is their purchase path on the website... Based on all this information, it will be possible to highlight the most desired products or study promotions and discounts by combining these products with other less sold products.
SEO
Search engines are constantly evolving: the algorithms that establish the indexing and positioning rules change, as do user behaviours.
To be competitive on search engines it is necessary to be able to identify the moments that count, or those in which intention, context and immediacy meet.
We optimise all the technical aspects of a website to ensure proper indexing of organic results but, for us, doing SEO is also taking care of content because websites should always be thought of first for the user and then for search engines.
