When we talk about brand identity, we are referring to a vast communication ecosystem that encompasses and portrays the whole conceptual, emotional, and value-based universe of a brand.
Dal naming al design del logo, dai biglietti da visita alle presentazioni aziendali, dal tone of voice alla palette di colori, passando per la definizione del mood e dello storytelling... tutta la corporate identity deve essere progettata e declinata per comunicare ed evocare i valori, l’immaginario, l’esperienza legata al brand e ai suoi prodotti.
That’s why we at Acanto like to talk about brand identity design: we don’t “make” logos, but we design brand and brand identity in all the touchpoints of communication, sharing with our clients the corporate values and objectives that underpin an effective branding and rebranding strategy.
