Ceramiche Imola Leonardo Collection
BRANDING AND COMMUNICATION FOR COOPERATIVA CERAMICA D’IMOLA
brand identity, art direction, graphic design, interior design, 3D visualization, video & motion graphic, copywriting
Repositioning and new mood for the Brand Leonardo - 100% Guaranteed
Cooperativa Ceramica d’Imola represents excellence in the field of advanced ceramic solutions. In order to strengthen its position in a strongly competitive market, this renowned Emilia Romagna -based company turned to Acanto to reposition its Brand Leonardo - 100% Guaranteed through a communication that would uniquely distinguish it.
In an industry where competition is high and products and communication often tend towards uniformity, a clear and distinctive message must be designed to stand out. The challenge was to identify a strong and positioning concept that could be declined both in terms of storytelling and visual language on all the products of the Leonardo - 100% Guaranteed collection.
A strong and distinctive message
CONCEPT
Beyond Time and Space: Metaphysics
Obtained from an exclusive blend of noble raw materials, the ceramic surfaces of Leonardo offer a uniqueness and durability that defy the ordinary, reaching beyond time and physical space. A true promise of eternal value and quality that we have reinterpreted by drawing on the imagery - conceptual, narrative, visual, symbolic - of Metaphysics: a deliberately strong, lofty and cultured concept that allows us to enhance the characteristics of Brand and product in a unique and memorable way.
LOGO AND COMMUNICATION MOOD
Eternal matter
The new logo and the mood we designed for Leonardo embody the essence of a brand that promises not only quality and durability, but also an unmistakable aesthetic mark. An impossible figure that overcomes the unstable, changeable and accidental elements of reality to become eternal, absolute matter. A figure that, like the Leonardo collections, stands beyond time and beyond physical space.
The ‘Built to Last’ tagline, which accompanies the logo, summarises the promise of a product that stands the test of time and the brand’s innovative approach.
CATALOGUE, RENDERING AND VIDEO
Art that lives in every detail
The metaphysical aesthetics of the new communication mood inspired the creation of catalogues, renderings and videos presenting the different product collections through a high-impact visual narrative. The communication tools thus become the expression of profound stories, accompanying the observer in an exploration that enhances the timeless beauty and technical excellence of Leonardo surfaces in every detail.
Alice Nardini
Project Manager
Carlo Piazzesi
Creative Director
Vittoria Podrini
Strategist & Copywriter
Katia Fornaroli
Art Director
Monica Nardini
Art Director
Giulia Magi
Graphic Designer
Alice Procaccini
Interior Designer
Martina Cipollini
Interior Designer
Elena Giordani
Interior Designer
Luca Bartolini
3D Generalist
Alessandro Vergoni
3D Generalist
Simone Roscini
3D Generalist
Nicola Aureli
3D Generalist
Luca Meloni
Motion Designer
