WEBSITE AND SOCIAL STRATEGY FOR IL FURGONCINO
social strategy, art direction, website, web design, copywriting, SEO, photography
To communicate its rock’n’roll soul in the digital world
Il Furgoncino - bread, wine and rock’n’roll is a mobile food truck that participates in events like Summer Jamboree, Animavì, Milano Design Week, and was named Best Street Food of the Marche region by cibodistrada.it and Gambero Rosso.
Our proposal was to create a digital experience full of stories, atmospheres, values and emotions that would reflect Il Furgoncino's identity in the best possible way.
A unique and recognizable narrative
LOOK & FEEL
Music, colours, images, words, flavours…
Creating the narrative universe of Il Furgoncino allowed us to identify the key elements for building a coherent and functional representation of the brand.
Appetite comes with navigating
ilfurgoncino.it is a simple, user-friendly and easy-to-navigate website. The aim is to present the gourmet products, highlighting the content (pictures, texts and calls-to-action).
Tone of voice and copywriting
Each sandwich bears the name of a great international music artist and we have also transferred this strong link between food and music: from the copywriting of the sandwiches single pages to the website integration with Spotify.
ART DIRECTION PHOTO
The pictures, as well as teasing the senses and the palate, reflect the care taken in the preparation of the gourmet sandwiches and enhance the individual ingredients.
SOCIAL MEDIA STRATEGY
Facebook and Instagram as tools for branding
Il Furgoncino needed to understand how to portray itself on social media in view of a summer full of events, including its participation in the Jova Beach Party. In fact, Il Furgoncino was one of the official food trucks of Jovanotti's summer tour. From the general long-term strategy to the immediate choice of content, we worked together to create an authentic, fun and colourful social presence.
In the strategy document and in the training days, we provided ideas and advice to create content that can entertain people and get them to interact.