Caesar Ceramiche Portraits Collection
CONCEPT AND COMMUNICATION FOR CAESAR CERAMICHE
brand identity, art direction, graphic design, interior design, 3D visualization, video & motion graphic, copywriting
Repositioning of a historical collection
Caesar Ceramiche is a benchmark company in Italian porcelain stoneware ceramics, serving retailers, construction companies, designers and architects with high quality surfaces with excellent technical and aesthetic performance. This company, which has always been devoted to the values of Made in Italy, sustainability, safety and technological innovation, recently turned to us to relaunch one of its historical collections: Portraits.
Portraits is the result of a project involving the entire Acanto team in the transformation of a collection of ceramic surfaces into life stories. The ceramic material becomes a narrative of people, places and identities that are told through spaces, environments and objects of everyday life.
Surfaces that tell stories
CONCEPT
Snapshots of emotions
The concept of Portraits is based on the idea of the portrait: a snapshot of stories and tales of seven characters who become the protagonists of a heterogeneous, eclectic and versatile collection, able to freely dialogue with different styles and materials.
The ceramic surfaces come to life inspired by seven places in the world that are transformed into unique aesthetic and sensorial imagery.
Like a Polaroid, ceramics become the medium for capturing and imprinting each fragment of life into an emotion, creating a connection between the characters’ individual stories and the broader fabric of the collection.
CATALOGUE, RENDERING AND VIDEO
Fantasies that come to life
The concept and visual suggestions of the 3D settings became the soul of the collection’s catalogue and video: a visual and narrative journey through settings that open up to accommodate the stories and emotions of each protagonist.
The collection won the prestigious Archiproducts Design Award 2023 in the ‘Finishes’ category and the ‘Sustainability Award’, attesting to its outstanding design and commitment to sustainability.
Alice Nardini
Project Manager
Ilaria Gentilucci
Project Manager
Carlo Piazzesi
Creative Director
Marco Merloni
Art Director
Maricel Sconocchia
Graphic Designer
Vittoria Podrini
Strategist & Copywriter
Stefano Mancini
Motion Graphic Designer & Video Producer
Martina Cipollini
Interior Designer
Alessandro Vergoni
3D Generalist
Francesco Cesaroni
3D Manager
