Caesar Ceramiche Portraits Collection
CONCEPT AND COMMUNICATION FOR CAESAR CERAMICHE
brand identity, art direction, graphic design, interior design, 3D visualization, video & motion graphic, copywriting
Repositioning of a historical collection
Caesar Ceramiche is a benchmark company in Italian porcelain stoneware ceramics, serving retailers, construction companies, designers and architects with high quality surfaces with excellent technical and aesthetic performance. This company, which has always been devoted to the values of Made in Italy, sustainability, safety and technological innovation, recently turned to us to relaunch one of its historical collections: Portraits.
Portraits is the result of a project involving the entire Acanto team in the transformation of a collection of ceramic surfaces into life stories. The ceramic material becomes a narrative of people, places and identities that are told through spaces, environments and objects of everyday life.
Surfaces that tell stories
Snapshots of emotions
The concept of Portraits is based on the idea of the portrait: a snapshot of stories and tales of seven characters who become the protagonists of a heterogeneous, eclectic and versatile collection, able to freely dialogue with different styles and materials.
The ceramic surfaces come to life inspired by seven places in the world that are transformed into unique aesthetic and sensorial imagery.
Like a Polaroid, ceramics become the medium for capturing and imprinting each fragment of life into an emotion, creating a connection between the characters’ individual stories and the broader fabric of the collection.
CATALOGUE, RENDERING AND VIDEO
Strategist & Copywriter
Motion Graphic Designer & Video Producer