Carlo Beccatti
Creative Director
Claudio Zanotti
Art Director
Valentina Giardini
Project Manager
strategy design emotion
VISUAL DESIGN AND MOTION GRAPHICS FOR BIESSE
art direction, motion design, video editing, sound design
REQUEST
To enhance an evolving suite
BSUITE is a coordinated set of software tools developed by Biesse to design and perform all types of CNC machining processes. The company, whose institutional communication we have been following for a long time, entrusted us with the visual design of BSUITE and asked us to make promo videos for the BCABINET furniture design software and for BPROCESS workflow management.
PROPOSAL
Key word: engage
The project began with restyling the logos and icon design for the software, in order to standardize the suite’s visual presentation with the brand’s consolidated visual identity. The motion design team created two videos to present the advanced features of BCABINET and BPROCESS and motivate the user to use the software in an engaging way.
MOTION GRAPHICS
Play video
(E)motion(al) video
To create explanatory and emotional videos, which could meet the need to bring the potential customer closer to the advanced and multiple features of the software.
For this purpose, we developed two videos with a high level of involvement for the BCABINET and BPROCESS programmes, focusing on the dynamism of the animations and on a rhythmic sound design.
VISUAL IDENTITY
Play video
A great reality, a design suite
To differentiate and reinforce the identity of each software programme, we restyled the suite’s icons, opting for a minimal design, which develops the various colours associated with the products, maintaining overall coherence with Biesse’s visual identity.
At the same time, we designed all the visual creativity related to the online and offline advertising of BSUITE.
WORK TEAM
A-suite for BSUITE
Fabio Bertozzi
Video Director
Gabriele Montinaro
Motion Designer
You don't know what you're missing!
This computer can't support some features of our website. Reload the page, and you will have access to a dedicated version.
Scroll