strategy design emotion
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VISUAL DESIGN AND MOTION GRAPHICS FOR BIESSE

art direction, motion design, video editing, sound design

REQUEST

To enhance an evolving suite

BSUITE is a coordinated set of software tools developed by Biesse to design and perform all types of CNC machining processes. The company, whose institutional communication we have been following for a long time, entrusted us with the visual design of BSUITE and asked us to make promo videos for the BCABINET furniture design software and for BPROCESS workflow management.

PROPOSAL

Key word: engage

The project began with restyling the logos and icon design for the software, in order to standardize the suite’s visual presentation with the brand’s consolidated visual identity. The motion design team created two videos to present the advanced features of BCABINET and BPROCESS and motivate the user to use the software in an engaging way.

MOTION GRAPHICS

play-video-acanto
Play video

(E)motion(al) video

To create explanatory and emotional videos, which could meet the need to bring the potential customer closer to the advanced and multiple features of the software.

For this purpose, we developed two videos with a high level of involvement for the BCABINET and BPROCESS programmes, focusing on the dynamism of the animations and on a rhythmic sound design.

  • software-animations-bcabinet-biesse-acanto
  • video-making-acanto-for-biesse-bcabinet
  • motion-graphic-software-bcabinet-acanto-biesse

VISUAL IDENTITY

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Play video

A great reality, a design suite

To differentiate and reinforce the identity of each software programme, we restyled the suite’s icons, opting for a minimal design, which develops the various colours associated with the products, maintaining overall coherence with Biesse’s visual identity.
At the same time, we designed all the visual creativity related to the online and offline advertising of BSUITE.

  • acanto-motion-graphics-for-bprocess-software
  • software-user-interface-bprocess-biesse-acanto
  • company-video-making-bprocess-software-biesse
WORK TEAM

A-suite for BSUITE

Carlo Beccatti
Creative Director

Claudio Zanotti
Art Director

Valentina Giardini
Project Manager

Fabio Bertozzi
Video Director

Gabriele Montinaro
Motion Designer

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