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INTEGRATED COMMUNICATION FOR ATLAS CONCORDE USA

graphic design, catalogues and brochures, interior design & styling, photographic rendering, video & motion graphics, website, SEO & web analytics, social media marketing, design and construction of exhibition stands

REQUEST

Managing the brand’s online and offline communication

Atlas Concorde USA is the Concorde Group brand that produces porcelain stoneware wall and floor tiles for the US market. This important company chose us as a reference agency to create all the brand's online and offline communication tools.

PROPOSAL

Communicating the brand’s strengths with coordinated tools

Catalogues, brochures, videos, website and much more... over the past three years, we have been working alongside Atlas Concorde USA in the design and implementation of all aspects related to corporate and product communication. Our work aims to tell, through coordinated and consistent communication tools, the excellence of a brand born to interpret the latest trends in interior design, combining “Made in Italy” quality with American history.

STYLING AND INTERIOR DESIGN

Inspirations that tell the products

The project started with a creative styling work that led to the development of a set of interior design mood boards - later used in the Mood catalogue - which represent and enhance the different styles and suggestions of the brand's collections. During this step, we also worked on the photographic renderings designed by our team, which will be applied on the catalogue and on the brochure.

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CATALOGUE AND BROCHURES

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A visual storytelling of the brand

For Atlas Concorde USA, we designed a new graphic format, subsequently expressed in the brand’s general catalogue, brochures and various merchandising tools, and created photorealistic renderings for each product.

The graphic mood we developed has become a real visual storytelling of the brand, its products and philosophy, and has been consistently applied in all online and offline communication tools.

VIDEO AND MOTION GRAPHICS

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Emotions and suggestions at the forefront

We created the launch videos of the last five Atlas Concorde USA collections with the aim of telling, through visual and sound suggestions, the unique features of the brand’s new products. The 3D settings, motion graphics and editing of the videos we made, together with sound effects and original music we composed, have contributed to create an engaging and original narrative with a strong emotional impact.

WEBSITE

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Styled in Italy, proudly American

To develop the new Atlas Concorde USA website, we started from the need to create a comprehensive digital tool capable of enhancing the brand identity and to communicate in a consistent and functional way with the US market.

Through co-designing, we created an elegant website in line with the brand’s image, which clearly expresses the unique philosophy and refined aesthetics that characterize the brand and its products.

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SOCIAL MEDIA MARKETING

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A distinctive look for the brand’s social networks

At the same time, we designed a visual content strategy for the brand’s social networks, in particular for Instagram, identifying a distinctive look and feel that would also highlight the brand’s inspirational aspect, without sacrificing the centrality of the product.

EXHIBITION STANDS

An impressive exhibition space

Our work has included designing and setting up an exhibition stand for Coverings. With the aim of creating an impressive exhibition space, capable of fully expressing the identity of Atlas Concorde USA, we took care of the creative and design aspect of the layout. From the design of the mood boards used as the walls of the stand, to the organizational and management consulting, as well as the choice of the furniture of the exhibition space: every detail has been carefully thought out and executed by us to tell the brand's soul in an engaging and unique way.

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WORK TEAM

Made in Italy creative team

Carlo Piazzesi
Creative Director

Camilla Dolcini
Project Manager

Monica Nardini
Art Director

Fabio Bertozzi
Digital Creative Director

Lucia Galanti
Web Designer

Stefano Mancini
Motion Graphic Designer & Video Producer

Alessandro Sansottera
Front-end Developer

Simone Montanari
Back-end Developer

Irene Boschi
User Experience Designer

Laura Sorbini
SEO & Web Analyst

Alice Procaccini
Interior Designer

Michele Crinella
3d Generalist

Michele Marchionni
Interior Designer

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