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APPLICAZIONE INTERATTIVA PER ARPA

app design, sviluppo app, 3d modeling, 3d texturing, interactive installation

REQUEST

Digital tools for discovering surfaces

Arpa is an Italian company that has been designing and manufacturing high quality HPL technology panels for architecture, interior design, health care, shipbuilding, transport, hospitality, retail and kitchens since 1954.

The company turned to our agency to develop a set of digital and 3D tools to recreate the surfaces of their material range (decors/finishes) in an innovative way.

PROPOSAL

The interactive material library

With the aim of creating an innovative and engaging communication tool, we designed an interactive 3D App that allows end users to immerse themselves in the collections, gather information and interact with the different products in Arpa’s catalogue.

THE EXPERIENCE
interactive-3d-app-arpa-acanto

An immersive experience in Arpa’s world

During the Milan Design Week, the App developed was used to create a physical-digital experience within the “De-Structura” installation dedicated to design freedom and creative expression.

Thanks to the immersive experience designed, it was possible for users to interact directly with the surfaces reproduced in 3D and projected onto a display that was in turn connected to the user's smartphone.

A very user-friendly interface allowed visitors to interact and experience the surfaces by using the zoom function and rotating the product to see its details.

WORK TEAM

Team Experience

Marua Zouiter
Project Manager

Carlo Piazzesi
Creative Director

Fabio Bertozzi
Digital Strategist & Web Developer

Lucia Galanti
Web Designer

Laura Sorbini
Digital Analyst

Elena Mei
Content Manager

Luca Bartolini
3D Generalist

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